Barilla-owned brand Wasa is the largest manufacturer of crisp bread in the world. Based in Sweden, Wasa prides itself on cultivating healthy living and engaging with the environment. 
Wasa came to us with a clear challenge: build brand awareness and grow Wasa’s Instagram community through content that positions the brand as a sustainable and environmentally-engaged voice on social. 
During the pandemic, we discovered the vast percentage of people do not have the luxury of living near nature or green spaces; two must haves for good mental health. Plus, Sweden is 70% forest with numerous coastal lakes and glacial mountain scapes. So how can Wasa help bring city dwellers closer to nature?
We brought calm living to Wasa’s page through three content pillars. From ‘Sounds of Living’ Spotify playlists to bring calming music to our audiences busy lives, to short video documentaries showcasing people around the world doing extraordinary things to shift the narrative on climate change, through to outdoor recipe films in collaboration with wholesome lifestyle influencers. 

some results

  • 2000% follower growth
  • 67% increase in engagement