Through a two phase influencer activation strategy Peperami’s campaign invited creators on the TikTok platform to undertake a challenge, where they attempt to replicate a routine designed by talent to a bespoke track. Using household names Ashley Banjo, Perri Kieley and Jacqeuline Jossa plus Love Islands stars Luke T and Siannise alongside TikTok creators Liv Cooke and Connor & Lianna Jade, we were able to place Peperami at the heart of their audience, as well as drive true engagement within the TikTok platform.