The Wild teamed up with OnePlus to improve its brand positioning and raise post-launch awareness of its 7T Pro smartphone’s high-speed display. For the campaign, The Wild created a one-of-a-kind digital piano made from 17 7T Pro smartphones for a tour across Europe which aimed to demonstrate OnePlus’ fastest and smoothest smartphone yet while bringing people together at Christmas through music and encouraging them to connect with each other using phones in a different way. Visiting iconic locations across Europe, including Paris’ Eiffel Tower and London’s Tate Modern, pianist Karim Kamar drew crowds in each city by playing his composition ‘Winter’ on the digital piano.
- Generated 122 press pieces
- 3.6m impressions
- 500k engagements
“WE’VE BEEN AMAZED BY THE REACTION OUR WORLDWIDE COMMUNITY HAS HAD TO THE PIANO AND ARE PLEASED TO HAVE HELPED BRING PEOPLE TOGETHER THIS CHRISTMAS.”
Kate Parkyn, Community Director at OnePlus