We had two clear objectives for Bull&rsquo;s-Eye: 1. Turn Bull&rsquo;s-Eye into a valued and authentic voice in the online BBQ community. 2. Inspire consumer loyalty through BBQ expertise and a authoritative, no-nonsense personality. How? We created 4 content pillars that would be executed across Bull&rsquo;s-Eye&rsquo;s Instagram account, designed to cater to the audience&rsquo;s BBQ needs and deliver a rich Bull&rsquo;s-Eye experience. Content ranged from challenges such as &lsquo;Pitmasters&rsquo; , where we challenged followers to become the ultimate BBQ&rsquo;er, to regular partnerships with meat-loving influencers in the food space, to mouth-watering food porn content to keep our audiences coming back for more. Over the course of the last year we have achieved incredible results. Our combination of mouth-watering content and influencer partnerships saw an impressive follower growth of 500% in just one year. Plus, a 2000% rise in comments. Think it's safe to say Bull's-Eye has become symbolic of great grilling.

Bull's Eye

We partnered with The National Lottery for a year long campaign to help celebrate their 25th anniversary and the thousands of Good Causes they fund. It was clear to us that people - project workers, care recipients and the general public - were the beating heart of everything The National Lottery supports, so we built our campaign around them. Amongst the massive 22 pieces of content we created, seven mini-documentaries shone a light on the emotive stories of those who benefit from Lottery funding, while four talent led "cribs"-style films encouraged viewers to visit some of the UK's most spetacular Lottery funded heritage sites. The campaign sparked a nationwide conversation and drove awareness at scale - making The National Lottery's 25th anniversary a real celebration.

The National Lottery

We had three challenges from Puente Romano. Firstly, reposition Puente Romano Beach Resort as a trend-setting, experiential destination. Secondly, announce Puente Romano to the world with shareable and impactful content which promotes the best of the luxury resort in Marbella. And finally, demonstrate everything that it has on offer to its guests and raise mass awareness with a competition to 'win a trip of your life'. The results speak for themselves.

Puente Romano

Entertaining, down-to earth, young and a lover of nightlife, Maya was the perfect ambassador for the Dubai lifestyle. As well as captivating the audience on Twisted and VT through a social partnership, she extended the influence to her own followers. The model millennial business woman, has a loyal following of 1.8m and an extremely high engagement rate of 8.37% on Instagram.

Dubai Tourism

Season one of &lsquo;Bases Covered&rsquo; challenged sports journalist and Los Angeles Dodgers fan, Max Whittle, and Hashtag United player and influencer, Jemel One Five, to recruit a roster of celebrities to form their own baseball team. Each weekly episode explored a different element of baseball, like batting, pitching or ballpark food, and featured appearances from a variety of MLB superstars, celebrities and influencers, including six-time All-Star Chase Utley (Phillies &amp; Dodgers), ex Manchester City player Micah Richards andformer World&rsquo;s Strongest Man Eddie Hall. Filmed and produced entirely during lockdown the series culminated in the &lsquo;Bases Covered All Stars' team facing the London Mets in MLB&rsquo;s first live London event this year.

Major League Baseball

A campaign showcasing KIOTI's mission to change the lives of their customers; like Army veteran J.D. Williams, a triple amputee survivor in need of a customised vehicle for his non-profit organisation Mohawk Outdoors. The two-part series documented J.D's incredible storey, his dedication to helping give struggling veterans greater access to the restorative power of nature- and why KIOTI's customised UTV vehicle will make that possible.

Kioti

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We partnered with National Lottery operator Camelot to create a campaign to highlight the thousands of local football projects that have been supported by Good Causes funding across the UK. The challenge was to educate people on the positive impact that Good Causes funding has on local communities. First the campaign launched with the advert &lsquo;Dreams&rsquo;, followed by two mini documentaries that told the story of some of the talented beneficiaries of football funding, including a 92-year-old footballer and a woman called Sophie, who is a member of Street Football Wales, a social inclusion charity that exists to improve the lives and opportunities for socially excluded people in Wales using street football.
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The Wild teamed up with OnePlus to improve its brand positioning and raise post-launch awareness of its 7T Pro smartphone&rsquo;s high-speed display. For the campaign, The Wild created a one-of-a-kind digital piano made from 17 7T Pro smartphones for a tour across Europe which aimed to demonstrate OnePlus&rsquo; fastest and smoothest smartphone yet while bringing people together at Christmas through music and encouraging them to connect with each other using phones in a different way. Visiting iconic locations across Europe, including Paris&rsquo; Eiffel Tower and London&rsquo;s Tate Modern, pianist Karim Kamar drew crowds in each city by playing his composition &lsquo;Winter&rsquo; on the digital piano.

One Plus

Through a two phase influencer activation strategy Peperami&rsquo;s campaign invited creators on the TikTok platform to undertake a challenge, where they attempt to replicate a routine designed by talent to a bespoke track. Using household names Ashley Banjo, Perri Kieley and Jacqeuline Jossa plus Love Islands stars Luke T and Siannise alongside TikTok creators Liv Cooke and Connor &amp; Lianna Jade, we were able to place Peperami at the heart of their audience, as well as drive true engagement within the TikTok platform.

Peperami

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The Wild - Creative agency born from Jungle Creations

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London social-first creative agency. Advertising, social, influencer, design and marketing content to helps brands turn heads and make it matter.