<p>Panasonic is well known in the electronics industry, but not so much in the beauty industry. When Panasonic Beauty came to us they had a clear challenge; grow brand awareness at scale and reinforce Panasonic Beauty&rsquo;s look and feel through original, social-first content.&nbsp;</p>
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<p>Through insights from Jungle Creations&rsquo; media publisher, <a href="https://fournine.net/" target="_blank" rel="noopener">Four Nine</a>, we discovered video content series drive the most cut through in beauty sector, and influencers with small but loyal followings drive higher engagement rates and more positive sentiment to a brand&rsquo;s page.&nbsp;</p>
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<p>Panasonic Personal Care is centred around the notion that the Panasonic tools should enhance the natural beauty of their consumers, helping them to feel their best authentic selves, every day. So we came up with &lsquo;Embrace Your Basic&rsquo; - a brand new, influencer-led video content series all about how you level-up simple styles or achieve a fresh new look without having to commit to unsustainable daily routines.</p>
<p>&nbsp;</p>
<p>Working with a range of micro influencers, we published a 6-part video series on Instagram featuring a range of hair tutorials; &nbsp;from new takes on classic 90s hairstyles, to braiding styles that help frame your face in under 3 minutes.</p>
<p>&nbsp;</p>
<p>Our series drove exceptional results with nearly 5m impressions globally and over 900k views. Plus, due to our carefully curated selection of influencers, our series garnered an average engagement rate of 12.25%, a huge increase compared to the industry benchmark of 1.90%.&nbsp;</p>
<p>&nbsp;</p>
<p><a href="https://www.instagram.com/p/CZe3gQ0hXYO/" target="_blank" rel="noopener">Take a look.</a></p>

Panasonic Beauty

<p><span style="font-weight: 400;">Braun Audio is all about design and sound. So to help them launch their new LE Speaker range, The Wild harnessed the power of Synaesthesia - the ability to visualise design and colour through sound. The film featured musician Tokio Myers and Synaesthetic artist Jake-Andrew Nason. While listening to Tokio's new track through the LE speakers, Jake was able to interpret the music into art - bringing together sound and design to show the immersive experience of the new LE range. The film introduced Braun Audio to a new, modern audience and reinstated their pre-eminence at making sound, designed.</span></p>
<p>&nbsp;</p>
<p><a href="https://www.instagram.com/p/CIrTOo4pTjy/" target="_blank" rel="noopener">Watch the film</a>.&nbsp;</p>

Braun Audio

<div>Barilla-owned brand <a href="https://www.wasa.com/en-us/">Wasa</a> is the largest manufacturer of crisp bread in the world. Based in Sweden, Wasa prides itself on cultivating healthy living and engaging with the environment.&nbsp;</div>
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<div>Wasa came to us with a clear challenge: build brand awareness and grow Wasa&rsquo;s Instagram community through content that positions the brand as a sustainable and environmentally-engaged voice on social.&nbsp;</div>
<div>&nbsp;</div>
<div>During the pandemic, we discovered the vast percentage of people do not have the luxury of living near nature or green spaces; two must haves for good mental health. Plus, Sweden is 70% forest with numerous coastal lakes and glacial mountain scapes. So how can Wasa help bring city dwellers closer to nature?</div>
<div>&nbsp;</div>
<div>We brought calm living to Wasa&rsquo;s page through three content pillars. From &lsquo;<a href="https://www.instagram.com/p/CWED3EVqqYO/" target="_blank" rel="noopener">Sounds of Living</a>&rsquo; Spotify playlists to bring calming music to our audiences busy lives, to <a href="https://www.instagram.com/p/CYuAAoNB4jd/" target="_blank" rel="noopener">short video documentaries</a> showcasing people around the world doing extraordinary things to shift the narrative on climate change, through to <a href="https://www.instagram.com/p/CWtYTDYKVg5/" target="_blank" rel="noopener">outdoor recipe films</a> in collaboration with wholesome lifestyle influencers.&nbsp;</div>
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<div><a href="https://www.instagram.com/wasacrispbread/" target="_blank" rel="noopener">Take a look</a>.&nbsp;</div>

Wasa

<p>We noticed a huge 68% of Gen Z&rsquo;ers look forward to the food at baseball games. It&rsquo;s even a reason to go to the game in itself. But how can we bring the food experience of a sports game when live games aren&rsquo;t happening? The answer - make a brand new YouTube series featuring iconic baseball dishes and hilarious celebrity guests. &nbsp; We enlisted Instagram&rsquo;s culinary king, <a href="https://www.instagram.com/whatwillycook/" target="_blank" rel="noopener">What Willy Cook</a>, to battle a different celebrity guest each week to recreate stadium classic dishes; from cheesy stacked burgers to katsu chicken loaded fries. Titled &lsquo;Home Plate&rsquo;, the series proudly launched on YouTube to take advantage of the 170% increase in viewers of serialised food programming during the pandemic. &nbsp; With a combination of baseball anecdotes, laughter, extremely good food and a carefully selected roster of celebrity guests, Home Plate received an incredible 10 million impressions and a view count just short of 1 million in a mere five weeks. &nbsp; <a href="https://www.youtube.com/watch?v=twFqGL_Ih9k&amp;list=PLL-lmlkrmJamfyHFL3DfSOVmeoKJJnZm3" target="_blank" rel="noopener">Watch the first episode.&nbsp;</a></p>

Major League Baseball 'Home Plate'.

<p>We had two clear objectives for Bull&rsquo;s-Eye: 1. Turn Bull&rsquo;s-Eye into a valued and authentic voice in the online BBQ community. 2. Inspire consumer loyalty through BBQ expertise and a authoritative, no-nonsense personality. How? We created 4 content pillars that would be executed across Bull&rsquo;s-Eye&rsquo;s Instagram account, designed to cater to the audience&rsquo;s BBQ needs and deliver a rich Bull&rsquo;s-Eye experience. Content ranged from challenges such as &lsquo;Pitmasters&rsquo; , where we challenged followers to become the ultimate BBQ&rsquo;er, to regular partnerships with meat-loving influencers in the food space, to mouth-watering food porn content to keep our audiences coming back for more. Over the course of the last year we have achieved incredible results. Our combination of mouth-watering content and influencer partnerships saw an impressive follower growth of 500% in just one year. Plus, a 2000% rise in comments. Think it's safe to say Bull's-Eye has become symbolic of great grilling.</p>

Bull's Eye

<p>We partnered with The National Lottery for a year long campaign to help celebrate their 25th anniversary and the thousands of Good Causes they fund. It was clear to us that people - project workers, care recipients and the general public - were the beating heart of everything The National Lottery supports, so we built our campaign around them. Amongst the massive 22 pieces of content we created, seven mini-documentaries shone a light on the emotive stories of those who benefit from Lottery funding, while four talent led "cribs"-style films encouraged viewers to visit some of the UK's most spetacular Lottery funded heritage sites. The campaign sparked a nationwide conversation and drove awareness at scale - making The National Lottery's 25th anniversary a real celebration.</p>

The National Lottery

<p>We had three challenges from Puente Romano. Firstly, reposition Puente Romano Beach Resort as a trend-setting, experiential destination. Secondly, announce Puente Romano to the world with shareable and impactful content which promotes the best of the luxury resort in Marbella. And finally, demonstrate everything that it has on offer to its guests and raise mass awareness with a competition to 'win a trip of your life'.<br /><br />The results speak for themselves.</p>

Puente Romano

<p>Entertaining, down-to earth, young and a lover of nightlife, Maya was the perfect ambassador for the Dubai lifestyle. As well as captivating the audience on Twisted and VT through a social partnership, she extended the influence to her own followers. The model millennial business woman, has a loyal following of 1.8m and an extremely high engagement rate of 8.37% on Instagram.</p>

Dubai Tourism

<p>Season one of &lsquo;Bases Covered&rsquo; challenged sports journalist and Los Angeles Dodgers fan, Max Whittle, and Hashtag United player and influencer, Jemel One Five, to recruit a roster of celebrities to form their own baseball team. Each weekly episode explored a different element of baseball, like batting, pitching or ballpark food, and featured appearances from a variety of MLB superstars, celebrities and influencers, including six-time All-Star Chase Utley (Phillies &amp; Dodgers), ex Manchester City player Micah Richards andformer World&rsquo;s Strongest Man Eddie Hall. Filmed and produced entirely during lockdown the series culminated in the &lsquo;Bases Covered All Stars' team facing the London Mets in MLB&rsquo;s first live London event this year.</p>

MAJOR LEAGUE BASEBALL 'BASES COVERED'

<p>A campaign showcasing KIOTI's mission to change the lives of their customers; like Army veteran J.D. Williams, a triple amputee survivor in need of a customised vehicle for his non-profit organisation Mohawk Outdoors. The two-part series documented J.D's incredible storey, his dedication to helping give struggling veterans greater access to the restorative power of nature- and why KIOTI's customised UTV vehicle will make that possible.</p>

Kioti

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<p>We partnered with National Lottery operator Camelot to create a campaign to highlight the thousands of local football projects that have been supported by Good Causes funding across the UK.<br /><br />The challenge was to educate people on the positive impact that Good Causes funding has on local communities. First the campaign launched with the advert &lsquo;Dreams&rsquo;, followed by two mini documentaries that told the story of some of the talented beneficiaries of football funding, including a 92-year-old footballer and a woman called Sophie, who is a member of Street Football Wales, a social inclusion charity that exists to improve the lives and opportunities for socially excluded people in Wales using street football.</p>
</div>

<p>The Wild teamed up with OnePlus to improve its brand positioning and raise post-launch awareness of its 7T Pro smartphone&rsquo;s high-speed display. For the campaign, The Wild created a one-of-a-kind digital piano made from 17 7T Pro smartphones for a tour across Europe which aimed to demonstrate OnePlus&rsquo; fastest and smoothest smartphone yet while bringing people together at Christmas through music and encouraging them to connect with each other using phones in a different way. Visiting iconic locations across Europe, including Paris&rsquo; Eiffel Tower and London&rsquo;s Tate Modern, pianist Karim Kamar drew crowds in each city by playing his composition &lsquo;Winter&rsquo; on the digital piano.</p>

One Plus

<p>Through a two phase influencer activation strategy Peperami&rsquo;s campaign invited creators on the TikTok platform to undertake a challenge, where they attempt to replicate a routine designed by talent to a bespoke track. Using household names Ashley Banjo, Perri Kieley and Jacqeuline Jossa plus Love Islands stars Luke T and Siannise alongside TikTok creators Liv Cooke and Connor &amp; Lianna Jade, we were able to place Peperami at the heart of their audience, as well as drive true engagement within the TikTok platform.</p>

Peperami

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The Wild - Creative agency born from Jungle Creations

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London social-first creative agency. Advertising, social, influencer, design and marketing content to helps brands turn heads and make it matter.