Rabot 1745 recruits The Wild for its launch on Google’s Shoploop

Rabot 1745 recruits The Wild for its launch on Google’s Shoploop The Wild enlisted to create content for the beauty brand’s launch on the new video shopping platform

Rabot 1745 has partnered with The Wild to create several influencer-led videos for the beauty brand’s launch on Google’s new video shopping app, Shoploop.

Designed for discovering, evaluating and buying products all in one place, Shoploop allows brands and influencers to share product experiences and recommendations to help customers on their shopping journey. Created by Area 120, Google’s in-house lab for experimental projects, the app is accessible by visiting on a mobile device.

The Wild enlisted fashion and beauty influencers Raven Navera, Lauren Louise and Chloe Robertson to create bespoke videos for the app, each providing information and reviews for Rabot 1745 products, as well as personal recommendations on how best to use them. All videos are 90 seconds or under and feature a button with a direct link to Rabot 1745 product pages for consumers to easily click through and purchase.

Jade Beard, Head of Social Media Management at The Wild, commented:

“We’re thrilled to have partnered with Rabot 1745 for their launch on Shoploop.

At The Wild, we know the incredible impact that social video can have in the product discovery and purchasing process

and Shoploop provides an exciting new opportunity to connect with potential customers through interactive formats.”

Sara Logie, Executive Director at Rabot 1745, commented:

“Rabot 1745 is a brand that once discovered is fallen head over heels in love with and Shoploop really brings the discovery process to life. Inspired by the Caribbean paradise of St Lucia, our collection of cacao-infused balms, oils, scrubs, butters and mists transports you there, whilst transforming your body and mind on the way. We are looking forward to meeting new friends and users on the platform.”