NEWSROOMStarting SocialDay with a bang, Dylan spoke about how to turn eyeballs into action and drive real world impact through social-first content. Putting social at the core of the brand experience will not only maximise the impact of social in a changing consumer journey, but allow you to appeal to Gen-Z audiences, and avoid your content becoming ‘pollution’ in consumers’ saturated online worlds.
Using case studies including The Wild’s work with Major League Baseball and Associated British Foods, Dylan dispelled social myths and showcased how applying timeless advertising truths to social can help brands overcome ineffective ‘best practices’.
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