33% Follower Growth for Bull's-Eye

It's been an epic month for Bull's-Eye social media channels, as the BBQ season has ramped up we've seen a huge 33% Instagram follower growth and 9% Facebook follower growth in the last 30 days alone.

We've been ramping up Bull's-Eye's socials through a combination paid activity, offline activation, competitions and epic new content through brand new series like Bull's-Eye Challenge and Bull's-Eye Masters. 

Bull's-Eye Challenge
Want an input on what ingredients we use for our BBQ's this summer? Now you can. In our new Challenge series we ask Bull's-Eye's audience to vote on Instagram Stories to decide which ingredients they want to see in our upcoming challenges. Published via reels on Bull's-Eye's Instagram, the  winning recipes will determine the final dish created by our avid BBQers. 

Bull's-Eye Masters
Step up to the Bull's-Eye Masters Ring. Led through the IGTV format on Instagram and soon to be on YouTube, in this series we share expert BBQ techniques, from air-fyring to reverse searing, charcoal positioning to strong wood chip game. To all the BBQ lovers out there, we’ve got you covered.  

Take a look at our first Bull's-Eye Challenge here.