McCain snack brand Brew City appoints The Wild as lead creative agency

Brew City, the McCain owned food beer snack brand, has appointed social-first creative agency The Wild, powered by Jungle Creations, as its lead agency. 

The win follows a competitive pitch and will see The Wild working with Brew City to raise awareness of the brand by making Brew City famous as the go-to beer snack for bevvies with mates. 

The Wild will provide management and creation of social content for Brew City's GB social pages as well as activating campaigns beyond social, through print, radio and OOH. The work will be carried out across the UK, with the first campaign execution scheduled to launch in early 2022.       

Mark Hodge, GB Marketing Director, McCain Foods, said: “We have big ambitions to disrupt the snacking market. Throughout the pitch process, The Wild stood out to us for their boldness, creative vision and challenger approach. We’re looking forward to working with them in the New Year and beyond, to do things differently and cement Brew City’s position as the go-to snack for beers with mates.”

Dylan Davenport, Managing Director, The Wild, said: “What a brand. One that truly wants to do things differently. One that gets the benefit of being social-first, and everything that that means; after all social is overwhelmingly where the audience is, social is where you can light the cultural touchpaper, and social is the beating heart of where conversations around a brand really happen. Beyond thrilled to be partnering with such a progressive brand, helping Brew City shake up the category, and smash their ambitions.”

About Brew City 

​​Launched in 2019, Brew City is a tasty frozen range of hot snacks, specifically designed to go brilliantly with beer.

As an independent ‘challenger’ brand under the McCain umbrella, Brew City’s mission is to unlock incremental sales growth by establishing a whole new category of snacking – ‘food for beer’ – or in other words, snacks purpose-built to hit the spot when you’re with your mates, you’ve had a few beers and the munchies set in.

Find us on the freezer aisle in your local Tesco, Asda, Sainsburys or Morrisons.