We are excited to announce our work for OnePlus has been shortlisted for 'Best Use of Brand Experience' at the Independent Agency Awards 2021.
For the campaign, we teamed up with OnePlus to reinforce its brand positioning and raise post-launch awareness of its 7T Pro smartphone’s high-speed display.
We wanted to innovate. So we created a one-of-a-kind digital piano made from 17 7T Pro smartphones for a tour across Europe which aimed to demonstrate OnePlus’ fastest and smoothest smartphone yet, while bringing people together at Christmas through music and encouraging them to connect with each other using phones in a different way.
Visiting iconic locations across Europe, including Paris’ Eiffel Tower and London’s Tate Modern, pianist Karim Kamar drew crowds in each city by playing his composition ‘Winter’ on the unique piano. People (and one dog!) were invited to play the piano to experience the impressive display speed first-hand.
The tour was covered by 122 news outlets worldwide and sparked a conversation on social media with over 3.6 million impressions and 500,000 engagements. We documented the tour in a video that was published by OnePlus across their social media channels on Facebook, YouTube, Instagram and Twitter, and the OnePlus Piano was showcased by OnePlus at CES 2020 in Las Vegas.
Take a look at The Independent Agency Awards.