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BRAUN AUDIO ENLISTS THE WILD TO LAUNCH NEW LE SPEAKER RANGE

Electronics brand Braun Audio has enlisted our support to launch its new LE speaker range and enhance Braun's brand reputation through social.

We have been tasked with re-launching Braun Audio, which is being licensed by Pure, and the LE speaker range to market, emphasising its timeless performance, design credentials and acoustic excellence to a new, modern audience.

Taking control of all social platforms including Instagram and Facebook for six months, we will be working to drive awareness at scale of the products and re-educate consumers on the brand’s rich history of audio innovation through a combination of influencer, paid social and creative work.

The campaign will centre around a hero film featuring synaesthetic artist Jake-Andrew Nason creating a visual representation of Tokio Myers’ music, made possible through the immersive experience the Braun Audio LE speakers deliver.

The Wild will also partner with designers to run takeovers of the social channels and promote the experience of the speaker range, and each will focus on one of Dieter Rams’ design principles.

The partnership follows a string of new business wins for The Wild, including Silver Spoon and Decathlon. The agency forecasts a fivefold revenue increase year on year from 2019 to 2020.

Jade Beard, Head of Social Media Management at The Wild, said: “It’s a privilege to be selected as the agency to bring back Braun Audio to market after its hiatus and deliver awareness of its iconic speaker range and acoustic excellence, to a new group of modern consumers. Through a strategic combination of content, our work will celebrate the coming together of considered design and pure audio performance, while reinforcing Braun Audio as an authority in this category.”

Pete Ogley, CEO at Pure said: “We’re re-launching the iconic LE speaker range and looking to target a very distinct audience. Social is going to be central to reaching these consumers and we’re partnering with The Wild to raise awareness of the product while communicating the brand heritage of Braun Audio in a creative way.