The Wild appoints Head of Social Media Management from CNN
Jungle Creations’ creative agency, The Wild, has appointed Jade Beard as Head of Social Media Management, to oversee the development of its social media management services for clients following several recent account wins.
As Head of Social Media Management at The Wild, Jade will lead the social media strategy and management for The Wild’s retained clients including; Stonehouse Restaurants and Accor, as well as Jungle Creations’ delivery-only restaurant chain, Twisted London, with new clients being announced soon.
Formerly Global Social Lead of CNN International’s award-winning branded content studio, Create, Jade worked alongside creative teams and strategists globally to devise integrated campaigns for clients including Samsung, Visit Costa Rica, Rolex, Louis Vuitton and Lexus. Jade led social insights for Create and its clients, introduced Facebook Live streams and user generated content campaigns to the company’s social strategies, and created engaging, share-worthy experiences that saw her work featured across CNN Style, CNN Business, CNN Travel and CNN Africa.
Jade Beard commented: “Jungle Creations know how to effectively utilise social media and the data it provides to implement 360 social media strategies that work. They have proven this with their own media brands and at The Wild we’ve built an offering for clients that allows us to do the same for them, providing creative solutions that are tailored to meet their specific business goals. I’m really excited to be leading this team as we partner with some really interesting brands with great stories to tell.”
Dylan Davenport, Managing Director of The Wild, commented: “Clearly these are unique times. And a pretty uncertain environment for both brands and agencies.
HOWEVER, WE’RE SEEING BRANDS TURN TO SOCIAL LIKE NEVER BEFORE, AND IN TURN WE’VE GOT TO HELP THEM LIKE NEVER BEFORE.
To do this we need the best people, and Jade is the best person. An absolute star who I’m incredibly chuffed to have lead the social team here.”
Prior to joining Create, Jade was Co-Founder and Director of Beard Askew Productions, a film production company creating digital, TV broadcast and events content for clients such as the NHS, Fashion Revolution, Up&Go and Blackmagic. Jade also co-founded Film in Education Workshops, an education program that has educated almost 10,000 children across the UK, teaching them how to use film as a tool to think creatively and develop key life skills.