Ed Burgess, Creative Lead at The Wild,&nbsp;thinks that using humour to gently prod your rivals is an underused tactic and that, if you get it right, both kudos and commercial success could be yours.&nbsp;
There hasn&rsquo;t been much messing around in advertising lately, for understandable reasons. Who wants to risk making a joke at a time like this?&nbsp;
But,&nbsp;contrary to what we might think, people need and want humour during tough times. It provides light relief and brings us closer together.&nbsp;But when there&rsquo;s (rightly) so much subject matter that is off the table, who or what is there to laugh at?&nbsp;Your rivals, that&rsquo;s who.&nbsp;
Because, when you&rsquo;re not sure where to aim your jokes, well-known large corporations provide safe targets that broadly sit outside of the realms of public outrage. So, perhaps it&rsquo;s time for the renaissance of a style of advertising that, <a href="https://www.businessinsider.com/burger-king-mcdonalds-whopper-deal-results-2019-1?r=US&amp;IR=T" target="_blank" rel="noopener">unless you&rsquo;re Burger King</a>, has been somewhat neglected: the rival poke.&nbsp;
<img title="screenshot-2022-04-26-at-17.05.07.jpg" src="https://portal-spa.s3.us-west-1.amazonaws.com/vt/s1MfFPfKgEzMtLNaoOSjdL1GloUSSLuQZIjfAq9D.jpg" alt="" width="70%" height="42%" />
Above: Lidl used John Lewis's Christmas campaign to engineer a targeted campaign of its own.
We&rsquo;re not talking about the brand on brand love-in of the&nbsp;<a href="https://www.bbc.co.uk/food/articles/controversial_breakfast_tweet" target="_blank" rel="noopener">Heinz Beanz and Weetabix</a> variety, we&rsquo;re talking about the call your lawyers and grab your pitchforks fun feuds that get people eagerly awaiting your next move. But, even when you&rsquo;re doing something as crazy as poking the bear, there are still some rules to follow so that you don&rsquo;t get hurt.
<h3>Be relevant</h3>
No one cares what your brand has to say. Perhaps even less so when you&rsquo;re targeting another brand. So, to land the punch, it has got to be relevant. If there&rsquo;s a certain way your target audience views an issue, or a cultural moment that you can have an opinion on, lean into it.
Masters of the art Lidl did it in 2018 when the John Lewis Christmas ad featured Elton John&rsquo;s journey from child to superstar. Shortly after the ad aired,&nbsp;<a href="https://www.standard.co.uk/shopping/lidl-pokes-fun-at-2018-john-lewis-ad-by-trolling-retailer-and-shop-fires-back-a3991631.html">Lidl tweeted</a> &ldquo;Just because you don&rsquo;t have &pound;872 to spend on a piano, doesn&rsquo;t mean you can&rsquo;t be the next Elton. #EltonJohnLewis&rdquo;, accompanied by a picture of its own &pound;89.99 keyboard. The timely and humorous tweet exploded, adding massive value beyond the ads.&nbsp;
On the flip side, the efforts of the aforementioned standard-bearers of bear poking, Burger King, haven&rsquo;t always landed. Their attempt to highlight the size difference between a Big Mac and a Whopper relied on behind the scenes shoot photography. If no one cares about advertising, then you can be sure no one cares about how it&rsquo;s made.
<h3>Be brave&nbsp;and commit.&nbsp;</h3>
We&rsquo;ve all witnessed an attempted zinger stumble and fall flat. You&rsquo;ve got to be loud, confident and committed to succeed. More so than any other form of advertising, this is a live performance. So act like it.&nbsp;
And if your rival responds, don&rsquo;t back down. When Aldi took on M&amp;S in the&nbsp;<a href="https://www.bbc.co.uk/news/business-60223220" target="_blank" rel="noopener">famous case of&nbsp;Cuthbert vs Colin</a>&nbsp;you can bet they were nervous, but their preparedness and gumption reaped them serious reward. A campaign which cost them nothing achieved an estimated &pound;5m worth of earned media.
<img title="brew city the wild gary campaign" src="https://portal-spa.s3.us-west-1.amazonaws.com/vt/jeQZSMRpn77OhLz7W6FED0VuYyANhIwciMQQDnyY.jpg" alt="brew city the wild gary campaign" width="70%" height="42%" />
Above: The Wild's campaign used outdoor as well and social media in an attempt to lure Gary Lineker from Walkers to Brew City.
<h3>Be reactive&nbsp;</h3>
Invariably, a fun feud takes place on social media. You need the people and systems in place from agency and brand to ensure that you&rsquo;re ready for, and can take advantage of, whatever&rsquo;s thrown at you.&nbsp;
In The Wild&rsquo;s ongoing&nbsp;campaign&nbsp;<a href="https://www.performancemarketingworld.com/article/1751900/wewantgary-brew-city-lures-lineker-cheeky-paid-social-push" target="_blank" rel="noopener">to lure Gary Lineker&nbsp;from Walkers Crisps to Brew City</a>, we were lucky enough to be Twitter&rsquo;s promoted trend the day after the Oscars. So, we took our chance, turning Will Smith's infamous slap into a meme and tagging Gary in the post. Less than 24 hours after the event, we (slightly unbelievably) had a response from the big man himself.&nbsp;
So, if you&rsquo;re going into the woods in search of a bear make sure you have a plan, go all in, stay quick on your feet and you should come out the other side in one piece. And if you happen to be the goal-bagging, a crisp-flogging bear called Gary that we&rsquo;re after, slide into our DMs and we&rsquo;ll get the contract ready.
---
This article was originally published in <a href="https://shotsmag.slateapp.com/news/view/how-to-poke-the-bear-without-being-eaten-alive" target="_blank" rel="noopener">Shots Magazine</a>.&nbsp;

How To Poke The Bear Without Being Eaten Alive

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Snack brand Brew City launches cheeky new ad campaign calling for a certain crisp-loving &lsquo;Gary from Leicester&rsquo; to be its new brand ambassador
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London, 29 March 2022: Brew City, the beer snack brand from McCain, today launches a tongue-in-cheek national ad campaign in a bid to woo the king of snacks (a certain Gary from Leicester) from his age-old crisp companion and inaugurate him as its new brand ambassador. Created and delivered by creative agency, The Wild, the &lsquo;Courting Gary from Leicester&rsquo; campaign has been launched to make Brew City famous as the go-to beer snack for drinks with friends.
The three-phase campaign launches its national outreach today with a mischievous recruitment film released on Twitter, calling for Gary as the &lsquo;King of the Snacks&rsquo; to join a proper snack, Brew City. The film features a custom-built office, set up specifically for it&rsquo;s target brand ambassador, with more cheese and beer than he could ever need, 24/7 access to football on TV, and unlimited toilet roll (in case *it* ever happens again).
The national and local campaign consists of punchy OOH billboards, alongside online banners and radio ads. The playful creative features provocative phrases like; 'Crisps are good, Gary, but these are better&rsquo;, &lsquo;Gary, stop flogging crisps. Back a proper snack&rsquo; and &lsquo;Enough about crisps, Gary&rsquo;.
Over the last two weeks the brand has been running a local teaser campaign in the Leicester region, home to Gary and the headquarters of his long-standing crisp companion, to encourage anyone called Gary from Leicester to get in touch with messaging such as 'Anyone got Gary's number?', '#WeWantGary', and 'There's a new snack in Town, Gary'.
Alongside the above the line activity, the campaign&rsquo;s social activity is its beating heart with Brew City spurring reactive conversation among consumers using targeted social media posts. The campaign aims to encourage conversation among its target consumers, engage with influencers, and promote Brew City as the ultimate accompaniment to beer.
Dylan Davenport, Managing Director of The Wild, said: &ldquo;A certain Gary from Leicester has been with a snack brand since 1994. 1994! Surely things are turning stale and he needs a new challenge? And Brew City is here to offer that. As you can imagine it&rsquo;s been a huge amount of fun developing this campaign. First off we blitzed Gary's hometown to gentry persuade him, and now we're taking our proposal with free beer and bog roll? Let's wait and see. Whatever the case, I for one have enjoyed plastering the name Gary up and down the country. Let's hope he has too."
Becky Slater, Brew City Product Manager, commented: "At Brew City we know we have a superior snack that goes brilliantly with beer, and we're not afraid to show up publically and take on the giants of the industry. It's been great working with The Wild on this idea - it goes to the heart of what makes great advertising: humour, story-telling and talkabilty. Let's now see if we can pull off the ultimate coup and lure the king of snacks himself to our HQ."
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The Wild launches its first campaign for the McCain brand, Brew City

Unless you&rsquo;ve been buried under a rock or stuck in a 17-mile queue at Dover with no mobile phone reception, you can&rsquo;t have missed the phenomenon that is Wordle.
Not even a snippet of code in its developer&rsquo;s eye a mere five months ago, today it is a morning Twitter ritual (how many lines did you get it in?) and a meme for anything from Burger King to&nbsp;Love Actually. And now the uber-puzzle publisher,&nbsp;The New York Times, has gone and bought it. This, I&rsquo;d argue, is a smart move. Although you&rsquo;d be right to question why something that is widely available for free, carries no ads and allows users only one go a day might be worth the hefty seven-figure sum the newspaper reportedly paid for it. First, Wordle has scaled up users like nothing else. As of the end of January, the platform reportedly had three million devoted users. Not only that, but these users are avidly sharing their scores with other users and the public at large (some of whom it has to be said are already heartily sick of the daily Wordle Twitter tsunami). Second, it has somehow managed to combine two contrasting properties, both of which are catnip to consumers..
<img title="worlde.jpeg" src="https://portal-spa.s3.us-west-1.amazonaws.com/vt/4VMaAzRqfDuTbvRiXi3WG7cZyuXrjBlgKGol6nWV.jpg" alt="" width="70%" height="42%" />
First, it's a doddle to get involved with &ndash; widely available, free, no downloads, no tricky interfaces and, crucially, no obvious data demands. Second, it also has cachet. It has rarity value &ndash; one go a day and that&rsquo;s your lot &ndash; as well as bragging rights. Five-letter words are deceptively simple but there&rsquo;s a whole world of obscure ones that could pop up, marking the user out as a bit out of the ordinary. Plus, there&rsquo;s that little hit of dopamine when you get the highly sought-after &ldquo;Impressive!&rdquo;. The New York Times&nbsp;already has a famous puzzle of its own, the crossword. This alone is why many readers subscribe. Wordle is the same, but different. Appealing to a similarly wordy crowd, it nevertheless opens the&nbsp;NYT&nbsp;up to a whole new audience for whom the crossword might be a touch daunting. Entry-level puzzling, if you like, on a par with an easy Sudoku to hook you in. How the publisher ultimately monetises Wordle is not immediately obvious. Having been free to use so far and with its addictively simple interface, it will be challenging for the&nbsp;NYT&nbsp;to mess about with either of these USPs, at least in the near future. But it&rsquo;s not really about flogging a new product. This is about building a bridge between publishers and new audiences. If Wordle proves entry-level wordsmithing to the NYT&nbsp;crossword for readers, then it also provides entry-level multiplatform engagement for the publisher. Publishers have lived in silos for years &ndash; broadcast, newspapers, magazines &ndash; and all stuck to their own wheelhouses. But this hints at the future. They&rsquo;re hiring gaming people, breaking into new audiences and delivering niche content, just like Wordle. It couldn&rsquo;t have come at a better time, either. Publishers are struggling with ever-changing ad revenue, readerships and formats.
Futureproofing yourself requires a wealth of revenue streams, and to do that, you diversify your content. Wordle may be free today, but with the three million avid users and awareness that is several multiples more, it brings The New York Times a new opportunity that is worth its weight in gold.&nbsp;
-
Read the original article on <a href="https://www.campaignlive.co.uk/article/last-wordle-building-bridge-publisher-new-audiences/1739201">Campaign</a>.&nbsp;

Jungle Creations Co-Ceo Nat Poulter Chats to Campaign about Wordle

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This article was originally published on <a href="https://www.creativebrief.com/bite/lush-washes-its-hands-social-creative-might-go-down-drain">Creativebrief</a>.
Lush washes its hands of social, but creativity might go down the drain
The Wild's Dylan Davenport warns not to underestimate the power of social
Lush is back in the spotlight with a pledge to come off social media. This isn&rsquo;t the brand&rsquo;s first rodeo when it comes to protesting against the channel. It took a spin around the block in 2019, before quietly returning.&nbsp;
Safety of users is the primary reason cited by the brand, but not the only one - the desire to be &ldquo;more creative&rdquo; was also thrown out.&nbsp;
Yes, we will lose customers, engagement and visibility, but it&rsquo;s exciting &ndash; when you take away the reliance on those platforms, you have to get creative, said Lush&rsquo;s chief digital officer Jack Constantine.&nbsp;
Both safety and creativity are valid reasons to back up a bold decision, but it could be a cover for a less worthy issue.&nbsp;
Social is still being used and viewed by many brands as a performance channel for short term results. Marketers still seem to treat it as a channel on which TV ads can be chucked, regardless of fit, and not as an outlet for brand building activity.
Social is principally the biggest catalyst for creativity. And if you can&rsquo;t get creative in a place where trends are created and culture itself lives, where else can you?
When Simon Peel joined as Director of Global Media at adidas he did an audit of all the channels and found he needed to reset&nbsp;on how digital was paying back for the brand. adidas, amongst many brands, got so micro in their targeting in using digital and social to go after specific audiences - that they saw no real return. Has Lush gone so far down the conversion funnel, and become so targeted with its approach, that social has now become unviable?&nbsp;
A lot of this falls down to a misunderstanding of the media - which Lush is reinforcing via its anti-social rhetoric. Social isn&rsquo;t just a platform to chase clicks and eyeballs. It isn&rsquo;t a murky place where bad things happen. It&rsquo;s a place where meaningful connections are made - if used properly. You&rsquo;re doing your audiences a disservice by cutting them off at the place they most frequent.&nbsp;
Now let&rsquo;s unpick the second part of this walkout: the apparent incompatibility with creative and social.
If Lush is saying that it has to come off the channel to get creative, it implies a lack of understanding of how to use social in a strategic and creative way - or a complete lack of understanding of how to be creative.&nbsp;
And it&rsquo;s all very well saying that you have to get creative when you come off social, but why suddenly get creative now? Creativity should be baked into the DNA and essence of every good brand if they are going to succeed.&nbsp;
This year more than half the world&rsquo;s population are on social media. It&rsquo;s a $100bn market. Social has permanently changed the way people live their lives. Social is principally the biggest catalyst for creativity. And if you can&rsquo;t get creative in a place where trends are created and culture itself lives, where else can you?&nbsp;
We&rsquo;ve seen some incredible examples of just how creative brands can be on social the past couple of years: TikTok's Euro 2020 partnership, Reddit at the Superbowl, Spotify's annual wrapped campaign, Burberry's hugely successful social campaigns and Marcus Rashford's charity drive.&nbsp;
And marketers more broadly are recognising the importance of the channel. According to Nielsen 75% of CMOs anticipate increasing their social media budget in the next 12 months.&nbsp;
We hit a snag when we see that 80% of them are not very confident on how to measure ROI - but this simply takes us neatly back to the point about not knowing how to make the most of the channel. Until there is significantly more accountability of what social is paying back we will be stuck in this constant doubt loop, when instead we could be making the most of an incredible channel for brand reach.&nbsp;
Ultimately, growth comes from driving awareness and penetration. And arguably no other channel right now is offering access to such a broad audience as social. Marketers should see it for what it is - a brand-building channel at the top of the funnel and approach it as they do any other brand-building channel. This is the attitudinal change that will give creativity on social media a huge boost.&nbsp;
Social is a brand's MVP. And by that, I mean the most valuable player, not the minimal viable product. It&rsquo;s also the audience MVP now.&nbsp;
If Lush thinks the answer to increased creativity is to turn its back on social then good luck to them.
Read the original article <a style="font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;" href="https://www.creativebrief.com/bite/lush-washes-its-hands-social-creative-might-go-down-drain">here</a>.
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The Wild's MD Speaks to Creativebrief on Lush Cosmetics' Decision to Quit Social

Bases Covered returns with a Brand New Series&nbsp;- Bases Covered: Baseball VS!
Spread across six episodes on YouTube, presenters <a href="https://www.instagram.com/jemelonefive/" target="_blank" rel="noopener" data-cke-saved-href="https://www.instagram.com/jemelonefive/">Jemel One Five</a> and <a href="https://www.instagram.com/maxwhittle/" target="_blank" rel="noopener" data-cke-saved-href="https://www.instagram.com/maxwhittle/">Max Whittle</a> challenge sports stars to see if their skills can translate to baseball.
Each episode focuses on a different sport, from Cricket to Canoe Slalom, and we put our athletes to the test with a unique set of challenges that mash the two sports together.
1m views and counting...
Watch the first episode with Olympic Silver medallist BMX racer&nbsp;Kye White,&nbsp;<a href="https://www.youtube.com/watch?v=_z-lx_I0LS8" target="_blank" rel="noopener" data-cke-saved-href="https://www.youtube.com/watch?v=_z-lx_I0LS8">here</a>.&nbsp;

Bases Covered Returns With a Brand New Series: Baseball VS!

The Wild are very excited to be working with <a href="https://www.wasa.com/en-us/">Wasa Crispbread</a>, the world's largest crispbread manufacturer. The Barilla-owned company was established in 1919 in Sweden and is now sold in more than 40 different countries. Wholesome, all-natural ingredients make them naturally low in fat with no trans fats or sugar.
Wasa came to The Wild at the end of December 2021 with a clear mission: build brand awareness, and position Wasa as sustainable and environmentally engaged in the health food space through social content production and activation.&nbsp;
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The Idea
Through DiscoverIQ, we discovered pandemic highlighted that lots of people do not have the luxury of living near nature or green spaces - essentials for good mental health. Plus, Sweden is 70% forest, with numerous coastal lakes and glacial mountainscapes.
So how can Wasa help bring city dwellers closer to nature?
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From calming <a href="http://fal.cn/wasaspotify">Spotify playlists</a> to collaborations with planet-conscious influencers, we have developed a range of content that celebrates people making positive changes in the sustainability, food, and wellness spaces.
Plus, for each new follower, Wasa promises to brand a tree in the Swedish countryside to sustain their ecology.&nbsp;
<a href="https://www.instagram.com/wasacrispbread/" target="_blank" rel="noopener">Take a look</a>.
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Sustainability and Wellness for the world's largest crispbread manufacturer, Wasa

Brew City, the McCain owned food beer snack brand, has appointed social-first creative agency The Wild, powered by Jungle Creations, as its lead agency.&nbsp;
The win follows a competitive pitch and will see The Wild working with Brew City to raise awareness of the brand by making Brew City famous as the go-to beer snack for bevvies with mates.&nbsp;
The Wild will provide management and creation of social content for Brew City's GB social pages as well as activating campaigns beyond social, through print, radio and OOH. The work will be carried out across the UK, with the first campaign execution scheduled to launch in early 2022.&nbsp; &nbsp; &nbsp; &nbsp;
Mark Hodge, GB Marketing Director, McCain Foods, said: &ldquo;We have big ambitions to disrupt the snacking market. Throughout the pitch process, The Wild stood out to us for their boldness, creative vision and challenger approach. We&rsquo;re looking forward to working with them in the New Year and beyond, to do things differently and cement Brew City&rsquo;s position as the go-to snack for beers with mates.&rdquo;
Dylan Davenport, Managing Director, The Wild, said: &ldquo;What a brand. One that truly wants to do things differently. One that gets the benefit of being social-first, and everything that that means; after all social is overwhelmingly where the audience is, social is where you can light the cultural touchpaper, and social is the beating heart of where conversations around a brand really happen. Beyond thrilled to be partnering with such a progressive brand, helping Brew City shake up the category, and smash their ambitions.&rdquo;
About Brew City&nbsp;
​​Launched in 2019,<a href="https://brewcity.uk/"> Brew City</a> is a tasty frozen range of hot snacks, specifically designed to go brilliantly with beer.
As an independent &lsquo;challenger&rsquo; brand under the McCain umbrella, Brew City&rsquo;s mission is to unlock incremental sales growth by establishing a whole new category of snacking &ndash; &lsquo;food for beer&rsquo; &ndash; or in other words, snacks purpose-built to hit the spot when you&rsquo;re with your mates, you&rsquo;ve had a few beers and the munchies set in.
Find us on the freezer aisle in your local Tesco, Asda, Sainsburys or Morrisons.

McCain snack brand Brew City appoints The Wild as lead creative agency

As part of our MLB Home Plate series, we teamed up with <a href="https://www.instagram.com/pattyandbun/?hl=en">Patty &amp; Bun</a> to create an episode to specifically celebrate the 2022 World Series and their World Series Burger.
Working alongside <a href="https://www.instagram.com/itsbigzuu/?hl=en">Big Zuu</a> and <a href="https://www.instagram.com/whatwillycook/?hl=en">What Willy Cooks</a>, in typical Home Plate fashion, we had a good old influencer cook-off as they both used the ingredients included in Patty &amp; Bun&rsquo;s burger kit to create their very own version of the World Series Burger, with the MLB Europe social audience voting for their favourite one.&nbsp;
Take a look below to see the kick-off for the new partnership.&nbsp;
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Major League Baseball Partners with Patty & Bun

We are extremely proud to announce we have been named 'Social Media Agency of the Year' at the European Agency Awards 2021! 🏆
It has been an epic year for us at The Wild, with several new client wins and exciting new joiners helping us expand our offering and push more creative work, from brand new series featuring hilarious talent for&nbsp;<a href="https://www.instagram.com/p/CVntIJ1I-Vl/" data-attribute-index="0" data-entity-hovercard-id="urn:li:fs_miniCompany:164826" data-entity-type="MINI_COMPANY">Major League Baseball</a>, to self-initiated projects like&nbsp;<a href="https://www.linkedin.com/feed/hashtag/?keywords=weareengland&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6858353568106262528" data-attribute-index="2">#WeAreEngland</a>&nbsp;that we were so proud to see made it into&nbsp;<a href="https://www.linkedin.com/company/thedrum/" data-attribute-index="3" data-entity-hovercard-id="urn:li:fs_miniCompany:2943312" data-entity-type="MINI_COMPANY">The Drum</a>'s Top 10 Ads.&nbsp;
Our new business revenue has almost doubled, growing by 86.8% from year-on-year, and we have expanded our remit with current clients including Major League Baseball, Accor Hotel Group and Associated British Foods, and have welcomed new clients to our roster including the likes of Social Bite and Red Bull.
Thank you to our brilliant clients and team for helping us get here.
Read more about the <a href="https://europeanagencyawards.com/">European Agency Awards</a>.&nbsp;

The Wild Named Social Media Agency of the Year 2021

Earlier last month, The Wild's Managing Director opened SocialDay - the largest event for social media marketers and agencies.&nbsp;
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Starting SocialDay with a bang, Dylan spoke about how to turn eyeballs into action and drive real world impact through social-first content. Putting social at the core of the brand experience will not only maximise the impact of social in a changing consumer journey, but allow you to appeal to Gen-Z audiences, and avoid your content becoming &lsquo;pollution&rsquo; in consumers&rsquo; saturated online worlds.
Using case studies including The Wild&rsquo;s work with Major League Baseball and Associated British Foods, Dylan dispelled social myths and showcased how applying timeless advertising truths to social can help brands overcome ineffective &lsquo;best practices&rsquo;.
Read more <a href="https://socialday.uk/speakers/dylan-davenport">here</a>.&nbsp;
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Rebranding Social: The Wild's Managing Director Opens SocialDay 2021

Bull's-Eye sauce is made for chicken wings. So what better than to partner with the world's largest chicken wing festival? Last month we did just that, and we took Bull's-Eye to London's infamous <a href="https://www.wingfest.co.uk/">Wing Fest</a>.&nbsp;&nbsp;
Featuring our Tailgate Transformer in all its glory, the BBQ Don <a class="notranslate" tabindex="0" href="https://www.instagram.com/thesmokinelk/">@thesmokinelk </a>served up some banging wings - glazed and flipped to perfection. The Bull's-Eye instagram community took part in the action and spun our wheel of doom (all the respect to those who endured our Carolina Reaper Hot Sauce 🥵️ ) and most importantly - hundreds of wings were devoured.&nbsp;
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Bull's-Eye x Wing Fest

Communicating 'no added sugar' messaging to health-conscious parents is no easy feat; especially when it's about a drink that was traditionally associated with a high-sugar diet. But over the course of the last year, we've managed to drastically change audience perceptions, and generate an impressive 20% sales uplift and 1m views in the process.&nbsp;
How? Through three distinct content pillars that align with Crusha's core brand messaging and audience behaviours. From harnessing key 'Occasion' moments like going back to school, to jumping onto Instagram Reels and introducing new formats for recipe videos, to partnering with family-focussed influencers across Facebook and Instagram.&nbsp;
Take a look!
<a href="https://www.instagram.com/p/CUc5RZ-MwBk/">Partnering with Influencer Hollie Plus</a>&nbsp;
<a href="https://www.instagram.com/p/CU5McUGI0Ee/">Milk Made Fun</a>
<a href="https://www.instagram.com/p/CU77uBAAFcC/">Movie Night Moments&nbsp;</a>
<a href="https://www.instagram.com/p/CVLTgbkoUxx/">Halloween Inspiration</a>
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1m organic reach via Influencers for Crusha

October means one thing in the baseball world, Postseason. The team have been busy with the MLB Postseason content schedule as the teams battle it out for a spot in the World Series.&nbsp;
October&rsquo;s slate of content has included a mix of season navigational content, including TV guides and Postseason brackets, as well as more informative content to help put the Postseason into context for both current and new audiences.
Postseason Greatest Hits tells the story of some of the most epic moments in MLB Postseason history, while our Player Profiles strand introduces audiences to key figures throughout the month of October, and who knows, maybe someone&rsquo;s new favourite player!
Take a look at the work:&nbsp;
<a href="https://www.instagram.com/p/CU-ZO9lItgL/" target="_blank" rel="noopener">Major League Baseball's Greatest Hits</a>
<a href="https://www.instagram.com/p/CU7myPfo-my/" target="_blank" rel="noopener">Player Profiles</a>
<a href="https://www.instagram.com/p/CVD9hjJqQLj/" target="_blank" rel="noopener">Max Whittle's Quick Pitch</a>
<iframe src="https://player.vimeo.com/video/636980295?title=0&amp;byline=0&amp;portrait=0&amp;color=8dc7dc" width="425" height="350" allowfullscreen="allowfullscreen"></iframe>

October Means One Thing in Baseball: Postseason

Can you make the perfect cocktail in under 10 seconds?&nbsp;
In our latest work for Red Bull, we challenge our audiences to create the perfect cocktail in under 10 seconds. Activated through Red Bull's social channels, our two hero videos serve as a platform for Red Bull ambassadors to take action themselves and showcase their own Perfect Serve.&nbsp;
<a href="https://vimeo.com/636982158">MAKE IT FAST</a>
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<a href="https://vimeo.com/636984919">MAKE IT EPIC</a>
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Creating The Perfect Serve With Red Bull

<a href="https://europeanagencyawards.com/" target="_blank" rel="noopener">The European Agency Awards</a> reward creative, design, digital, marketing, advertising, media and public relations agencies across Europe.
We are extremely proud to announce we have been shortlisted from over 50 competing agencies for 'Social Media Agency of the Year', an award designed to celebrate agencies that have produce outstanding work, have a strong office culture and an impressive new business record.&nbsp;
This past year, we&rsquo;ve worked with internationally renowned brands including Major League Baseball, Bull&rsquo;s Eye, Braun Audio, Silver Spoon and The Accor Hotel Group to deliver campaigns that helped them connect with audiences in new and innovative ways, generating over 100 million views cumulatively for our clients and increasing social followings by up to 500%.
Our new business revenue has almost doubled, growing by 86.8% from year-on-year. We expanded our remit with current clients including Major League Baseball (MLB), Accor Hotel Group and Associated British Foods, and have welcomed new clients to our roster including the likes of Social Bite and Red Bull.
We are hugely excited to be shortlisted. Keep an eye out for the final announcement on Oct 21st.&nbsp;

The Wild Shortlisted for 'Social Media Agency of the Year'

It's been an epic month for Bull's-Eye social media channels, as the BBQ season has ramped up we've seen a huge 33% Instagram follower growth and 9% Facebook follower growth in the last 30 days alone. We've been ramping up Bull's-Eye's socials through a combination paid activity, offline activation, competitions and epic new content through brand new series like Bull's-Eye Challenge and Bull's-Eye Masters.&nbsp; Bull's-Eye Challenge Want an input on what ingredients we use for our BBQ's this summer? Now you can. In our new Challenge series we ask Bull's-Eye's audience to vote on Instagram Stories to decide which ingredients they want to see in our upcoming challenges. Published via reels on Bull's-Eye's Instagram, the&nbsp; winning recipes will determine the final dish created by our avid BBQers.&nbsp; Bull's-Eye Masters Step up to the Bull's-Eye Masters Ring. Led through the IGTV format on Instagram and soon to be on YouTube, in this series we share expert BBQ techniques, from air-fyring to reverse searing, charcoal positioning to strong wood chip game. To all the BBQ lovers out there, we&rsquo;ve got you covered.&nbsp;&nbsp;
Take a look at our first Bull's-Eye Challenge <a href="https://www.instagram.com/p/CR9ZAaOoXuO/" target="_blank" rel="noopener">here</a>.&nbsp;
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33% Follower Growth for Bull's-Eye

Tom McGirr, Head of Strategy at The Wild, reflects on the England football team's recent Euros defeat, the racism that followed it, and what advertising can do to counteract such behaviour.
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Football, it transpired earlier this year, was not coming home. Not until next year, anyway.&nbsp;
The Euro 2020 tournament was a celebration, an end-of-covid coming together, where rivalries and differences were put aside while we cheered on the boys. And then it wasn&rsquo;t.&nbsp;&nbsp;
England players went from heroes to the target of racist abuse quicker than you can say &lsquo;this is why we&rsquo;re taking the knee&rsquo;. So-called fans decided the players they had supported for weeks on end were nothing more than the colour of their skin. We went from England at its best to England at its very worst. This is, of course, nothing new. Racism is a scourge that we each have a moral responsibility to face head on, in any way we can. That extends to brands, agencies, and any other individual or organisation that wants to see real change.
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Above: 19-year-old Bukayo Saka is consoled by team mates after his penalty miss. He and fellow players were subjected to vile racist abuse after the match.
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Ahead of the tournament <a href="https://www.instagram.com/we.are.england/?hl=en-gb" target="_blank" rel="noopener">our small part was We Are England</a>,&nbsp;a campaign platform aiming to try to better understand the perceptions English people with multicultural backgrounds have of English football fandom and all its connotations. After the hatred we witnessed, the results feel like a sad prophecy.
We found, for example, that English people from Black, Asian and minority ethnic families were more likely than the population at large to support the Euro 2020 team by a margin of 47% to 65%. A generation of kids look up to the likes of Marcus Rashford, Bukayo Saka and Raheem Sterling &ndash; role models forged in the heat of the tournament who offer aspiration and belonging &ndash; only to then see them abused by bigots.&nbsp;&nbsp;
Is it any wonder, then, that English people from multicultural backgrounds, despite supporting the team overwhelmingly, would not feel pride in wearing the England shirt? Or that they would think twice about wearing it in public? Even prior to the events following the final, stereotypes of England fans as &lsquo;racists', &lsquo;thugs', and &lsquo;drunks&rsquo; were prevalent in our research. These impressions impede fans from Black, Asian and minority ethnic backgrounds from wanting to associate with the shirt and team. I imagine if we re-ran the survey today, the figures would be even starker.&nbsp;
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Above: A mural of Marcus Rashford, who missed one of England's Euro final penalties, was defaced with racist abuse before that abuse was then covered in tributes and positive messages.&nbsp;&nbsp;
After the shameful response to England's loss, it was refreshing to see the solidarity on display from England fans who stood up for what it truly means to be English; to celebrate our melting pot country and the myriad of cultures that make it what it is. Fans are a community. Some may argue that it is just a minority of malicious actors causing trouble, but that is to miss the point.&nbsp;&nbsp;
Next year&rsquo;s World Cup in Qatar is an opportunity to show what we really stand for. To put ourselves on display at home and abroad as a country that is deeply anti-racist. While some brands, notably BT and ITV, were laudable in their message of solidarity, many more firms with big platforms were deafeningly quiet.&nbsp;We can joke about brands being moral arbiters of the 21st century, that where once we looked to the state or to religion for guidance we now turn to brands, but it&rsquo;s true: if you have a platform, you need to use it. We need to drown out the hatred with a torrent of love. To marginalise and ostracise those whose views are motivated by irrational hatred.
There&rsquo;s a huge appetite for an abrupt change of pace, of a campaigning, protesting mindset, especially from younger, more progressive fans. Like those from multicultural backgrounds, Gen Z&rsquo;s views on the matter are hugely divergent to those of older generations. They were least likely of all to feel pride in wearing an England shirt. They do not feel the England shirt is representative of English society.&nbsp;&nbsp;
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Above: ITV's full page advert in support of the England team after some members of the squad received racist abuse online.&nbsp;
We all want a country we can be proud of, and that means taking action, wearing your heart on your sleeve, making your brand&rsquo;s views known, joining the majority who oppose bigotry in all forms. Everything a brand does, from inclusive hiring policies, to promoting diverse voices, to offering a platform to messages of support, makes a small but positive difference.&nbsp;&nbsp;
The World Cup in 2022 is an opportunity to right the wrongs of the Euros, for people and companies to create an unclimbable wall of support around our heroes, to unite around and celebrate our differences.&nbsp;Asked whether they thought &lsquo;more needs to be done&rsquo; to make all people living in England feel welcome to support the England football team, a majority of the population at large answered 'no'. When we put the same question to our diverse panel, the answer was overwhelmingly yes.&nbsp;
So, whose side are you on?&nbsp;
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This article was originally published on <a href="https://www.shots.net/news/view/the-world-cup-will-be-a-chance-to-right-englands-racist-wrongs">Shots</a>.&nbsp;

'The World Cup will be a chance to right England’s racist wrongs'

The Wild has appointed Kurren Tatla as Social Media Management Lead, responsible for the management and growth of the Major League Baseball account. Tatla brings a wealth of sports-based experience to team, having previously worked as a creative and copywriter for TalkSport and SPORTbible.&nbsp;
We asked Kurren a few questions...
What are some of your proudest career moments so far?
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- Transforming <a href="https://www.unilad.co.uk/sport/" target="_blank" rel="noopener">UNILAD Sport</a>'s strategy, building a credible brand in an already saturated market space.
- Heading up <a href="https://www.youtube.com/channel/UC-KQIG4-dyR1kIHCQFOJ-hQ" target="_blank" rel="noopener">OTRO</a>&rsquo;s social launch campaign for both the brand and its 17 elite footballers, creating an instant impact in the sports social space from which to build a new digital platform.
- Earning the opportunity to go to North America for Timberland&rsquo;s Spring &rsquo;16 &lsquo;MarkMakers&rsquo; East to West road trip campaign as the Campaign Journalist to interview brand influencers and ambassadors. It was the first campaign of its kind from Timberland and brought with it a huge level of commercial success.
- Playing a key role in landing Google and Jaguar Land Rover contracts, ultimately resulting in Mediablaze acquiring two marquee clients.
- Winning the PPA Best Digital Product Concept award in 2013 (Capital Man Magazine). 
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What's your favourite thing about social?
The pace at which it moves. Very few days are the same. The opportunities for nnovation are almost endless. All topped off by the ability to measure success in so many different ways to justify as well as learn from previous moves. Just one big ecosystem of creativity.
What are you working on at The Wild?
Currently working on the MLB account, only been here a week but the team is incredible and I know we&rsquo;re going to achieve big things in the coming years.
Why The Wild?
The second you hear and get a feel for the ambition and long-term vision for The Wild, it&rsquo;s something you instantly want to be a part of. Having the power of Jungle Creations on your side doesn&rsquo;t hurt either! If you&rsquo;re a creative or work in social, you know the possibilities are endless in an environment like that, and given its still in its early stages, you can be a part of something big going forward.

The Wild Appoints New Social Media Management Lead

Introducing 'Home Plate' Major League Baseball's brand new YouTube series.
If there's something Major League Baseball fans love just as much as the game, it's food. So what better than to link batting with burgers in a brand new YouTube-led series with chefs and guest talent.
Each week, we've challenged Willy Hughes, aka <a href="https://www.instagram.com/whatwillycook/?hl=en" target="_blank" rel="noopener" data-cke-saved-href="https://www.instagram.com/whatwillycook/?hl=en">@WhatWillyCook,</a> to go head to head against a different guest chef to see who can cook the craziest, most delicious baseball-inspired food.&nbsp;
Think triple stack burgers, entire chickens deep fried, even grasshoppers.
The first guest chef is TikTok potato queen Poppy Cooks. She&rsquo;s Michelin star trained which becomes quite obvious when she serves up a deconstructed gourmet &ldquo;Posh Dog&rdquo;. Was it a hot dog? Maybe. Was it delicious? Yes. Willy, who is not Michelin star trained, brings his &ldquo;Big Bad Bravas Dog&rdquo; to the table. Basically a giant hot dog combined with Patatas Bravas. Definitely a hot dog. Definitely massive.
<img title="home plate major league baseball youtube series " src="https://portal-spa.s3.us-west-1.amazonaws.com/thewild/wauJnef7f62Vld4mTw44P7dlqz8prhalU3i0NeZd.png" alt="home plate major league baseball youtube series " width="70%" height="42%" />
Take a look <a href="https://www.youtube.com/watch?v=twFqGL_Ih9k&amp;t=3s" target="_blank" rel="noopener" data-cke-saved-href="https://www.youtube.com/watch?v=twFqGL_Ih9k">here</a>.&nbsp;
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Introducing Major League Baseball's New Series 'Home Plate'

What better to add to the Euro 2020 excitement than to host a knockout competition alongside it?&nbsp;
Over the course of the last month, we have been running several polls to find out the very best two adverts that have aired during the Euro 2020 matches.
From Sports Direct's high-octane film starring Jack Grealish and Eric Catona, to Deliveroo's celebration of world flavours with their 'England 'Till We Dine' campaign - discovering the best ad that's aired during the Euros has been tough.
Nearly 300 votes later, Neverland Creative and Dark Horses came out top for their brilliant work for Ladbrokes and TikTok respectively.&nbsp;
Not seen the work? Take a look below.
<a href="https://bit.ly/3zf6Pmi">Tiktok 'Where Fans Play'</a> by Dark Horses.&nbsp;
<a href="https://bit.ly/3eIEInE">Ladbrokes 'This Time We Play Together'</a> by Neverland Creative.

Neverland Creative and Dark Horses win Euro 2020 Knockout Competition

We are excited to announce our work for OnePlus has been shortlisted for 'Best Use of Brand Experience' at the Independent Agency Awards 2021.
For the campaign, we&nbsp;teamed up with OnePlus to reinforce its brand positioning and raise post-launch awareness of its 7T Pro smartphone&rsquo;s high-speed display. 
We wanted to innovate. So we created a one-of-a-kind digital piano made from 17 7T Pro smartphones for a tour across Europe which aimed to demonstrate OnePlus&rsquo; fastest and smoothest smartphone yet, while bringing people together at Christmas through music and encouraging them to connect with each other using phones in a different way.
Visiting iconic locations across Europe, including Paris&rsquo; Eiffel Tower and London&rsquo;s Tate Modern, pianist Karim Kamar drew crowds in each city by playing his composition &lsquo;Winter&rsquo; on the unique piano. People (and one dog!) were invited to play the piano to experience the impressive display speed first-hand.
The tour was covered by 122 news outlets worldwide and sparked a conversation on social media with over 3.6 million impressions and 500,000 engagements. We documented the tour in a video that was published by OnePlus across their social media channels on Facebook, YouTube, Instagram and Twitter, and the OnePlus Piano was showcased by OnePlus at CES 2020 in Las Vegas.
Take a look at <a href="https://allindependentagencies.org/awards/" target="_blank" rel="noopener">The Independent Agency Awards</a>.&nbsp;
<img title="phone-piano-render-2-1280x720.jpeg" src="https://portal-spa.s3.us-west-1.amazonaws.com/vt/r7fi55ub90tg5gZlxeloSwOlmZt7zBIgl2BLxsfl.jpg" alt="" width="70%" height="42%" />

The Wild Shortlisted for 'Best Use of Brand Experience' at The Independent Agency Awards

A view from <a href="https://www.instagram.com/nduonthecurb/?hl=en">Ndubuisi Uchea</a>, co-founder of <a href="https://www.wordonthecurb.co.uk/" target="_blank" rel="noopener">Word on the Curb</a>.&nbsp;
Ahead of the Euro 2020 tournament, creative agency The Wild set out to celebrate the rich diversity of England supporters from a multiplicity of backgrounds, to unite all who make this country what it is today.&nbsp;
Putting multiculturalism at the heart of England&rsquo;s national identity, The Wild collaborated with my agency, Word on the Curb &ndash; which specialises in ethnic minority insights &ndash; to highlight the need for greater inclusivity in football and to reimagine the national shirt that so many felt disconnected from.&nbsp;
As part of the "We are England" campaign The Wild has produced custom England shirts that have been redesigned to feel more representative of their owners' diverse backgrounds&nbsp;(pictured above).&nbsp;
A "First XI" of influencers, including Jemel One Five, Joelah Noble, Robbie Lyle, Ms Paigey Cakey, Obayed Hussain and Denz &amp; Renz, has joined the campaign. Each has received a one-off shirt painted by artist Mark Johnson, who used DNA testing to glean an understanding of who the wearers are, and to celebrate that heritage alongside their support for England &ndash; to give them a shirt that represents all of who they are, that they can feel proud to wear.
The campaign is also giving the public the chance to have a custom England shirt of their own, reflecting their individual heritage. A competition is being run on the campaign's<a href="https://www.instagram.com/we.are.england/" target="_blank" rel="noopener">&nbsp;Instagram page</a>, whereby 11 winners will be offered DNA tests to explore their own heritage, which will then be incorporated into custom shirts by artist Mark Johnson.&nbsp;
The recent racial abuse targeting members of the England squad demonstrates just how much further there is to go to make society more inclusive.
&ldquo;If I score I&rsquo;m French, if I don&rsquo;t I&rsquo;m Arab.&rdquo;&nbsp;Karim Benzema, footballer for Real Madrid and France
&ldquo;I&rsquo;m a German when we win but an immigrant when we lose.&rdquo;&nbsp;Mesut &Ouml;zil, footballer for&nbsp;Fenerbah&ccedil;e and Germany
I&rsquo;ve often found that a celebration of multinationalism/culturalism strictly goes hand-in-hand with achievement, and England&rsquo;s devastating penalty shootout loss to Italy has unfortunately demonstrated this.&nbsp;
&ldquo;You&rsquo;re an English boy, until you mess up. Then you become the English-born Nigerian,&rdquo; my mum always used to warn me.&nbsp;
Up until the 2018 World Cup, this harsh truth was a big factor in why I refused to support England at major tournaments, and I wasn&rsquo;t alone. Even in the run-up to this year&rsquo;s European Championships, I found myself debating with friends, in the numerous football-dedicated&nbsp; WhatsApp groups I find myself, about the divisive conversation of "Are you going to support England?"
&ldquo;Look at the way the media treats Sterling, and you expect me to get behind that?&rdquo;&nbsp;
&ldquo;This is the same country that boos making a stand against racism. No chance.&rdquo;&nbsp;
&ldquo;I&rsquo;d love to see the team get booed all the way to the final, Rashford to score the winner and take a knee in front of the racists.&rdquo;&nbsp;
As a 10-year-old going to watch QPR with my brother, I remember queuing up for a burger at half time and hearing a man in front of me describe centre back powerhouse Danny Shittu, as a &ldquo;lazy, black, c***&rdquo;, simply because he had conceded a penalty.&nbsp;
His friend interrupted the tirade to point to me and my brother. Rather than take issue with the remark, he took issue with the fact that we were in the vicinity of the conversation, so at an early age, it made me question whether going to football games was something I wanted to do with frequency.&nbsp;
Heading into the Euros, reminiscing about these experiences and those of my friends, is what, as co-founder of Word on the Curb, I wanted to explore in more detail.&nbsp;
In collaboration with creative agency The Wild, we wanted to understand the nation's sentiment behind supporting the side, pride in the shirt and what needed to be done to make football feel comfortable for all to watch. We did this via a dual research study with YouGov and Curbsights, the ethnic minority specific sample community we have at Word on the Curb, and launched the "We are England" campaign.
As per my experience at age 10, issues often start with feeling unwelcome. Sixty-five per cent of the Curbsights community felt more needed to be done to make all people living in England feel welcomed to support the England football team. This compared with 54% responding with "yes" in the YouGov study.&nbsp;
A similar difference in result came from an exploration of pride in the shirt, with 64% of the Curbsights panel strongly agreeing with the statement: &ldquo;I would not feel a sense of pride while wearing the England football shirt.&rdquo; This was in comparison with only 35% of the YouGov poll strongly agreeing with the statement.&nbsp;
"They are still deporting our grandparents for them to die on the streets of islands they ain't been to in decades."
&ldquo;Pride for what... they probably don&rsquo;t want me here"
The imperial history of Britain is one that has made ethnic minority communities struggle to feel proud of the fact they live or were born here.&nbsp;
That being said, the most interesting &ndash; and perhaps surprising &ndash; finding was in the fact that 60% of the Curbsights panel said they would be following and supporting the England national team during Euro 2020 in comparison with 47% of YouGov&rsquo;s panel.&nbsp;
&ldquo;You don&rsquo;t need to be white to support your country. I&rsquo;m black but I was born here, so I&rsquo;m supporting my country.&nbsp; Also there are many black English players.&rdquo;&nbsp;
While in the end football didn&rsquo;t come home, for the past five weeks this England team has ushered in a new age of the fan; supportive of the team&rsquo;s fearlessness in taking a stand against racism despite a public backlash. Supportive of a team that isn&rsquo;t made up of egos, but young men who are willing to embrace and act upon the role-model persona that comes with being a professional footballer. And supportive of how the team represents modern-day England, and Britain, better than previous sides in terms of diversity.&nbsp;&nbsp;
Much has been said about the fact that seven of England&rsquo;s starting 11 in the final had parents or grandparents born overseas, the idea that this England team doesn&rsquo;t exist without immigration is a truthful one.
Multinationalism is the fabric of this country. We can&rsquo;t call ourselves a multicultural society when we only celebrate multiculturalism when we&rsquo;re winning. We need to emulate the spirit and unapologetic inclusivity of our national football team in all areas of society.
Read the full article on Campaign <a title="We Are England The Wild Creative Agency Social " href="https://www.campaignlive.co.uk/article/england-shirt-back-used-reveal-fans-diversity/1722161" target="_blank" rel="noopener">here</a>.&nbsp;

The England Shirt on Your Back and How We Used it to Reveal Fans' Diversity

'We are England' is a campaign for the Euro 2020 tournament which aims to celebrate the rich diversity of England supporters who make this country what it is today.
Two surveys, each of 2,000 people, carried out by YouGov and Word On The Curb, have established a disconnect between how the population at large, ethnic minority groups, and different generations, perceive their support of the England football team.
This landmark finding is at odds with the pride felt by those from minority backgrounds in wearing the England shirt. When asked whether or not one might wear the England shirt in public, 59% of the Curbsights panel likewise said they would not. The YouGov poll of the nation at large was fairly evenly split in this regard (except for Gen Z, who overwhelmingly rejected its wearing by a margin of 59% to 41%).
This disconnect between supporting the England team, yet not feeling comfortable wearing the shirt with pride, is an issue that The Wild, the creative agency behind the We Are England campaign, is hoping to highlight.
As part of the We Are England campaign The Wild has produced custom England shirts that have been redesigned to feel more representative of their owner&rsquo;s diverse backgrounds.
Follow the We Are England campaign <a href="https://www.instagram.com/we.are.england/">here</a>.&nbsp;
<img title="We Are England The Wild Social Content Award Winning Agency" src="https://portal-spa.s3.us-west-1.amazonaws.com/vt/UdwyPJFULjge6mNj7SZ3TxB7Oy4qsr8GpuwOAEkO.jpg" alt="We Are England The Wild Social Content Award Winning Agency" width="70%" height="42%" />
<img title="We Are England The Wild Social Content Award Winning Agency" src="https://portal-spa.s3.us-west-1.amazonaws.com/vt/zeB3514MiURVfpwmOGdo0uxCdoGwE1Bg8D4udiNu.jpg" alt="We Are England The Wild Social Content Award Winning Agency" width="70%" height="42%" />
Read the full article on <a href="https://www.thedrum.com/creative-works/project/the-wild-we-are-england">The Drum</a>.&nbsp;
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The Wild Launches 'We Are England' Campaign

It's been an epic couple of months on the awards front at The Wild. Not only has our 'Bases Covered' series for Major League Baseball just won 'Best Use of YouTube' at this years' Digiday TV &amp; Video Awards, but we've also been shortlisted for 'Best Branded Content Series B2C' and 'Best Campaign Pivot' at the Shorty Awards. 
3.2 million views, 32,000+ hours watched and 7.2 million impressions...from a series filmed and edited entirely during lockdown.
<img title="fd60de82-b7c5-4e36-b527-9bd1700526d1.jpeg" src="https://portal-spa.s3.us-west-1.amazonaws.com/thewild/hNwcEW8iff5TFbFQDe9tua2eC4bisZCc7601bA7K.jpg" alt="" width="70%" height="42%" />
Not seen it? Check out the work <a href="https://www.youtube.com/watch?v=jNddu3Rss0Q" target="_blank" rel="noopener">here</a>.&nbsp;
Watch our case study <a href="https://thewild.agency/work/major-league-baseball">here</a>.&nbsp;
&nbsp;

Two Award Wins for Major League Baseball's YouTube Series

Over the last year we have been working hard to build a strong community of BBQ'ers on Bull's-Eye's socials. And it's worked.
Our combination of mouth-watering content and influencer partnerships saw an impressive follower growth of 500% in&nbsp;one&nbsp;year. Plus, a 2000% rise in comments. Think it's safe to say Bull's-Eye has become symbolic of great grilling.
In our latest Bull's-Eye Masters video series, we see food blogger <a href="https://junglecreations.us17.list-manage.com/track/click?u=0e29e13ac469dfc902a878e9e&amp;id=5fe67b4acb&amp;e=f372db35ce" target="_blank" rel="noopener">The Smokin Elk</a> create some incredible mouth-watering slow smoked pig cheeks finished in a sweet whisky Bull's-Eye BBQ sauce
<img title="Bull's-Eye Social Content Smokin Elk " src="https://portal-spa.s3.us-west-1.amazonaws.com/thewild/pOmDz8AE9IpapmrsuRoVSM1N3Y9orF0t8Y7FsKp7.png" alt="Bull's-Eye Social Content Smokin Elk " width="70%" height="42%" />
<img title="Bull's-Eye Social Content Smokin Elk " src="https://portal-spa.s3.us-west-1.amazonaws.com/thewild/qVOriD2DopCXZGoK4oClF6HPzb1l8U6LpnMD6z8g.png" alt="Bull's-Eye Social Content Smokin Elk " width="70%" height="42%" />
Intrigued? Check it out&nbsp;<a href="https://junglecreations.us17.list-manage.com/track/click?u=0e29e13ac469dfc902a878e9e&amp;id=48e582a98b&amp;e=f372db35ce" target="_blank" rel="noopener">here</a>.&nbsp;
Watch our Bull's-Eye case study <a title="Bulls-Eye FMCG Social Agency The Wild " href="https://thewild.agency/work/bulls-eye" target="_blank" rel="noopener">here</a>.&nbsp;
&nbsp;

Bull's-Eye Partners with The Ultimate BBQ Master in a New Series

We are at the social helm of several of Associated British Food&rsquo;s brands, including Truvia, Billington&rsquo;s, Crusha and Allinson&rsquo;s Flour. In our latest work, we were tasked with launching a cross-brand campaign at scale to inspire both their existing and new community to bake twice as much using Associated British Food&rsquo;s products. Using data from our insights hub, Discover IQ, we discovered that baking surged in lockdown and became a way for us to show others we care for them; either baking with or for our friends and family. Baking can simply be delicious, but it can also have a profound personal meaning. From the cookies your gran used to make, to the sourdough on sunny Sunday mornings, some bakes are more than just cooking. So we created a brand new campaign, titled #BakeForLove. The work sees five Associated British Food brands come together to encourage Britons to share the stories behind the bakes they love, creating a heart warming homage to one of Britain&rsquo;s favourite past times. Executed across a range of social-led formats, including influencer content, CTA posts, reels, GIFs, takeovers, guides and polls, it's no surprise was a huge success; with a 60m total reach, 95m impressions and 30k evergreen engagement. Plus, 3k new followers, 1.1k organic hashtag uplift and an impressive 13.39s average watch time.
Check out our Brownie Bites recipe <a href="https://www.instagram.com/p/COiR_rbFVp8/">here</a>.
<img title="Bake For Love (1) (1).001.jpeg" src="https://portal-spa.s3.us-west-1.amazonaws.com/thewild/iqhxp2F2EUb2e3FREC0lcIwQWxue5xHbznjD3mFm.jpg" alt="" width="70%" height="42%" />

Launching a Cross-Brand Campaign at Scale for Associated British Foods

What are the biggest challenges facing young women today and how can brands effectively connect with them? As the most viewed and engaged women&rsquo;s interest publisher on social &mdash; with over 14 million followers (and over 50% Gen Z) &mdash; Jungle Creations' media brand&nbsp;<a href="https://www.facebook.com/FourNine">Four Nine</a>&nbsp;has partnered with Campaign Magazine UK&nbsp;for an in-depth look at &ldquo;Individuality and Inclusivity&rdquo; in a white paper full of insights about Gen Z women, from what it means to be a young woman today, through to thoughts on politics, technology, beauty, and of course this strange time we&rsquo;ve been living through.
<img title="Gen Z Campaign The Wild Four Nine" src="https://portal-spa.s3.us-west-1.amazonaws.com/thewild/5JiqidV0VBZJws0LuHLx7unHfs47CzKhNbUuKKZx.png" alt="Gen Z Campaign The Wild Four Nine" width="70%" height="42%" />
Take a look at the full report&nbsp;<a href="https://insight.campaignlive.co.uk/expert-reports/individuality-and-inclusivity-how-to-connect-with-gen-z-women">here</a>.&nbsp;

Insights From the Most Viewed Women's Publisher on Social

Since 1921, Braun has earned the formidable reputation for the creation on iconic designs and human-centred product experiences. This humanistic focus, combined with 'less but better' has inspired designers and emulators worldwide for nearly a century. Central to this approach is the desire simplify, clarify and enhance the evolving and diverse ways people choose to live their lives.
To communicate this design philosophy through Braun&rsquo;s socials, we partnered with 10 renowned designers to focus on one of Dieter Rams&rsquo; 10 design principles. Published across Braun&rsquo;s Instagram and website content hub, each profile piece includes a short film and interview with each individual designer, highlighting what design means to them.
<img title="Jens Fager Braun Audio" src="https://portal-spa.s3.us-west-1.amazonaws.com/vt/aIL1V7vXkwxG83KGaw7208unAlOOHnctxsNberol.jpg" alt="Jens Fager " width="70%" height="42%" />
In our latest takeover, we meet Jens Fager, one of Sweden&rsquo;s most well-established designers. &ldquo;Everything is and will be different,&rdquo; goes&nbsp;<a href="http://jensfager.se/">Jens Fager&rsquo;s</a>&nbsp;philosophy. At the core of this vision sits an honest treatment of every product, an identification of its primary function and a reduction to its essence. The work of Jens and his team centres around everyday human life, needs and experiences, try to make these things more fun, more elegant and more practical. The result is a product with poetic, humorous and surrealist qualities.
<a title="Braun Audio" href="https://braun-audio.com/en-GB/stories" target="_blank" rel="noopener">Check out the entire series here.</a>

Partnering With the World's Leading Designers for Braun Audio

Following on from the huge success of &lsquo;Bases Covered&rsquo; series 1 for Major League Baseball, we were commissioned to create a second series to keep the fans entertained as we enter the next baseball season.
Titled &lsquo;Heavy Hitters&rsquo;, hosts Jemel One Five and Max Whittle invited a roster of celebrity guests for each episode, including Micah Richards, Josh Denzel, Adebayo Akinfenwa and Laura Woods to name a few. Each celebrity guest was tasked with choosing an MLB team to represent from our jersey wall before stepping into the batting cages and trying to hit as many home runs as they can. The person with the most home runs at the end of the series will be the Heavy Hitter champion, and of course there was plenty of chat and challenges along the way.
Over the course of the 7 episodes we've amassed an HUGE 1m views. What better way to end an epic series with no other than&nbsp;<a href="https://www.instagram.com/realakinfenwa/">Adebayo Akinfenwa</a>, aka 'The Beast'. Turns out the strongest player in world football is also the most explosive batter in the cage. What an episode. What a way to finish.&nbsp;
<img title="Heavy Hitters Major League Baseball" src="https://portal-spa.s3.us-west-1.amazonaws.com/vt/DU97MuXVmnkJ0j3QOqTaNbRQ7fEN0mHjFD8E7D6S.jpg" alt="Heavy Hitters Major League Baseball" width="70%" height="42%" />
<a href="https://www.youtube.com/watch?v=dcOFc-TChco&amp;list=PLL-lmlkrmJan64ghRe7N0hZksCO0CQY4q">Check it out.</a>

1 million views for Major League Baseball's New YouTube Series

<img title="Oys Awards Shortlist BEST NEW AGENCY.jpg" src="https://portal-spa.s3.us-west-1.amazonaws.com/thewild/TvpLO8OHI0QNaoL2mHm4EwEpkNwBCLlYCikkpWZg.jpg" alt="Best New Agency" width="70%" height="42%" />
We are extremely proud to announce The Wild has been shortlisted for 'Best New Agency' and named 'Highly Commended' at the annual Oystercatchers Awards 2020.
Judged by a panel of senior marketing leadership, the awards are designed to recognise the innovation, inspiration, talent and sheer hard work invested by agencies and clients in their journey to effective creative work.
Comments Jude Bridge, Managing Partner, Oystercatchers, &ldquo;The challenges of Covid-19 have seen incredible resilience and innovation from both agencies and their clients. And whilst we all continue to face into the pandemic, we believe it&rsquo;s more important than ever to celebrate and recognise the talent, tenacity, culture and creativity of our business.
She continued, &ldquo;Pace and agility have been the watchwords of 2020 and the award submissions are testament to our industry&rsquo;s ability to adapt and evolve as it continues to produce outstanding work in the toughest of circumstances. Congratulations to all our winners, and, everyone on our short-lists. We salute you all.&rdquo;
About Oystercatchers
We are specialists in agency search and marketing transformation. A consultancy with a mission to accelerate growth for brands. We believe that the right team, the right ways of working and right client, agency relationships transform business performance. At Oystercatchers, we make that happen.
<a href="https://www.theoystercatchers.com/">Oystercatchers </a>

The Wild Named 'Highly Commended' in Oystercatchers Awards

The first piece of audio equipment Braun have made in 30 years, The Wild&rsquo;s &lsquo;Sound Designed&rsquo; marks the formal relaunch of the Braun Audio brand globally. Originally designed in the 1950s by the revered designer Dieter Rams, the new Braun Audio range stays true to these design principles. The challenge to The Wild was to emphasise the LE speaker range&rsquo;s timeless performance, design credentials and acoustic excellence to a new, modern audience.
To help Braun Audio launch its new LE range, The Wild introduced the power of Synaesthesia - the ability to visualise colour through sound - by working alongside musician Tokio Myers and artist Jake-Andew Nason. While listening to Tokio&rsquo;s new track through the new LE speakers, Jake was able to interpret the music into art through his Synaesthesia - bringing the world of sound and design together to represent the immersive experience of the new LE range. Online audiences will be able to experience the hero film with 8D audio by wearing headphones.
The Wild is also partnering with designers to run takeovers of Braun&rsquo;s social channels and promote the experience of the speaker range with each focusing on one of&nbsp;<a title="Dieter Rams&rsquo; 10 design principles." href="https://ifworlddesignguide.com/design-specials/dieter-rams-10-principles-for-good-design" target="_blank" rel="noopener">Dieter Rams&rsquo; 10 design principles.</a>
Elin Klockare J&auml;rlstr&ouml;m, Creative at The Wild, said: &ldquo;Seeing your work come to life is always the best part of the job. But this campaign literally took it to another level. Synesthesia is such a powerful ability, being able to visualise what you hear. And seeing Jake let his synaesthetic senses guide every brush stroke based on Tokio&rsquo;s music was truly out of the ordinary. Sound, designed. is all about bringing the best of two worlds together. Thanks to Braun Audio and two amazing talents, we did.&rdquo;
Hubert Eiter, leading the Marketing team at Braun Audio, said: The collaboration on the &ldquo;Sound, designed.&rdquo; campaign with The Wild and two fantastic artists was a truly inspiring journey. Braun Audio stands for purity of design, performance and sound. With &ldquo;Sound, designed.&rdquo; we managed to combine all three elements into an eclectic content campaign that helps drive awareness for Braun in the audio category with a creative, design, and art interested target group.&rdquo;

The Wild Launch ‘Sound, designed.’ Campaign Feat. Tokio Myers For Braun Audio

Electronics brand&nbsp;<a href="https://www.braun-audio.com/en-GB/" target="_blank" rel="noopener">Braun Audio</a>&nbsp;has enlisted our support to launch its new LE speaker range and enhance Braun's brand reputation through social.
We have been tasked with re-launching Braun Audio, which is being licensed by Pure, and the LE speaker range to market, emphasising its timeless performance, design credentials and acoustic excellence to a new, modern audience.
Taking control of all social platforms including Instagram and Facebook for six months, we will be working to drive awareness at scale of the products and re-educate consumers on the brand&rsquo;s rich history of audio innovation through a combination of influencer, paid social and creative work.
The campaign will centre around a hero film featuring synaesthetic artist Jake-Andrew Nason creating a visual representation of Tokio Myers&rsquo; music, made possible through the immersive experience the Braun Audio LE speakers deliver.
The Wild will also partner with designers to run takeovers of the social channels and promote the experience of the speaker range, and each will focus on one of Dieter Rams&rsquo; design principles.
The partnership follows a string of new business wins for The Wild, including Silver Spoon and Decathlon. The agency forecasts a fivefold revenue increase year on year from 2019 to 2020.
Jade Beard, Head of Social Media Management at The Wild, said: &ldquo;It&rsquo;s a privilege to be selected as the agency to bring back Braun Audio to market after its hiatus and deliver awareness of its iconic speaker range and acoustic excellence, to a new group of modern consumers. Through a strategic combination of content, our work will celebrate the coming together of considered design and pure audio performance, while reinforcing Braun Audio as an authority in this category.&rdquo;
Pete Ogley, CEO at&nbsp;<a href="https://www.pure.com/en-GB/" target="_blank" rel="noopener">Pure</a>&nbsp;said: &ldquo;We&rsquo;re re-launching the iconic LE speaker range and looking to target a very distinct audience. Social is going to be central to reaching these consumers and we&rsquo;re partnering with The Wild to raise awareness of the product while communicating the brand heritage of Braun Audio in a creative way.

BRAUN AUDIO ENLISTS THE WILD TO LAUNCH NEW LE SPEAKER RANGE

Congratulations to all the team at The Wild on being shortlisted for two awards after excelling in the marketing and social space.
We are finalists for 'Best New Agency' at the Global Agency Awards and 'Best Large Agency' at the UK Social Media Awards.
The past 16 months have been hugely successful working with the likes of The National Lottery, Major League Baseball, Heinz Bull&rsquo;s-Eye, OnePlus and the Accor hotel brands to produce engaging and impactful social-first campaigns.
Our objective is to be the best social-first creative agency in the UK. We want to eliminate content pollution by only producing high quality content that adds value to the audience&rsquo;s life. After all, audiences expect more, want more, demand more.
Our 25-person team provides expertise across creative, strategy, project management, data and insight, production, paid social and performance, influencer marketing and social media management.
Powered by Jungle Creations, we have access to 115 million followers that live across social platforms and different passion points, giving us unrivalled access to consumer data and insights that help drive our strategy for clients.

The Wild Nominated for Best Creative Agency

The Wild joins forces with Verified; a United Nations initiative tackling misinformation around coronavirus
&lsquo;Experts vs The Internet&rsquo; sees leading experts address COVID-19 topics that are prone to misinformation
The United Nations&rsquo; (UN) initiative Verified is collaborating with The Wild to launch the social campaign &lsquo;Experts vs The Internet&rsquo;, aimed at tackling the spread of misinformation around coronavirus.
The Verified campaign's mission is to create content that cuts through the noise to deliver life-saving information, fact-based advice and stories from the best of humanity. By promoting and sharing Verified content, everyday people can play a crucial role in spreading reliable information that counters misinformation.
The &lsquo;Experts vs The Internet&rsquo; campaign will contain three episodes produced by The Wild, and will feature leading experts as they address topics surrounding COVID-19 that are prone to misinformation. They deliver the facts, separating truth from conjecture. Through the series, the UN hopes to shift audience behaviour, encouraging people to seek reputable sources, to take care before they share information with others and urging them to consider the negative impact of sharing incorrect information.
The first episode is centred around &lsquo;Transmission&rsquo; and sees the experts answer common questions about coronavirus such as &lsquo;where did COVID-19 come from?&rsquo;, &lsquo;how does coronavirus spread?&rsquo;, and &lsquo;what do masks actually do?&rsquo; Episode two will tackle &lsquo;Treatment and Symptoms&rsquo;, with the third episode covering &lsquo;Vaccines.&rsquo;
The three episodes will be distributed on Facebook, Instagram and YouTube by Jungle Creations&rsquo; news and entertainment brand VT, which has over 39 million followers across social platforms, and will be amplified through Facebook and Instagram Stories.
Melissa Fleming, Under-Secretary-General for Global Communications, United Nations, commented:
<h2>VERIFIED&rsquo;S MISSION IS TO SPREAD RELIABLE INFORMATION ABOUT COVID-19 THAT COUNTERS HARMFUL MISINFORMATION.</h2>
We&rsquo;re excited to collaborate with The Wild who have integrated this information into an engaging, exciting format and with Jungle Creations who reach a huge audience on social media.&rdquo;
Tom McGirr, Head of Strategy, The Wild, commented: &ldquo;Social has been the global community&rsquo;s primary source of news and information throughout the pandemic, and as a result, the negative impact of misinformation circulating online has been amplified. Being a publisher-powered agency we immediately recognised the importance of the UN&rsquo;s Verified initiative, and we&rsquo;re delighted to be playing our part in keeping audiences informed with substantiated information and expert perspectives in a fun and easily-digestible format. Spoiler alert: keep washing those hands and don&rsquo;t always trust what your aunt sends you on WhatsApp.&rdquo;

The Wild joins forces with Verified

The Wild appoints Head of Social Media Management from CNN
Jungle Creations&rsquo; creative agency, The Wild, has appointed Jade Beard as Head of Social Media Management, to oversee the development of its social media management services for clients following several recent account wins.
As Head of Social Media Management at The Wild, Jade will lead the social media strategy and management for The Wild&rsquo;s retained clients including; Stonehouse Restaurants and Accor, as well as Jungle Creations&rsquo; delivery-only restaurant chain, Twisted London, with new clients being announced soon.
Formerly Global Social Lead of CNN International&rsquo;s award-winning branded content studio, Create, Jade worked alongside creative teams and strategists globally to devise integrated campaigns for clients including Samsung, Visit Costa Rica, Rolex, Louis Vuitton and Lexus. Jade led social insights for Create and its clients, introduced Facebook Live streams and user generated content campaigns to the company&rsquo;s social strategies, and created engaging, share-worthy experiences that saw her work featured across CNN Style, CNN Business, CNN Travel and CNN Africa.
Jade Beard commented: &ldquo;Jungle Creations know how to effectively utilise social media and the data it provides to implement 360 social media strategies that work. They have proven this with their own media brands and at The Wild we&rsquo;ve built an offering for clients that allows us to do the same for them, providing creative solutions that are tailored to meet their specific business goals. I&rsquo;m really excited to be leading this team as we partner with some really interesting brands with great stories to tell.&rdquo;
Dylan Davenport, Managing Director of The Wild, commented: &ldquo;Clearly these are unique times. And a pretty uncertain environment for both brands and agencies.
<h2>HOWEVER, WE&rsquo;RE SEEING BRANDS TURN TO SOCIAL LIKE NEVER BEFORE, AND IN TURN WE&rsquo;VE GOT TO HELP THEM LIKE NEVER BEFORE.</h2>
To do this we need the best people, and Jade is the best person. An absolute star who I&rsquo;m incredibly chuffed to have lead the social team here.&rdquo;
Prior to joining Create, Jade was Co-Founder and Director of Beard Askew Productions, a film production company creating digital, TV broadcast and events content for clients such as the NHS, Fashion Revolution, Up&amp;Go and Blackmagic. Jade also co-founded Film in Education Workshops, an education program that has educated almost 10,000 children across the UK, teaching them how to use film as a tool to think creatively and develop key life skills.

The Wild appoints Head of Social Media Management from CNN

The Wild wins social accounts for Accor brands; ibis, ibis Styles, ibis budget, Mercure and Novotel
Jungle Creations&rsquo; creative agency, The Wild, has won the UK social media marketing accounts for the brands ibis, ibis Styles, ibis budget, Mercure and Novotel, part of the Accor group.
Beginning in February, The Wild will specifically run the Facebook accounts for these brands, including the development and production of all content, supporting brand partnerships and ultimately diversifying the brands&rsquo; appeal.
The Wild has been tasked with showcasing the unique experiences ibis offers, specifically supporting ibis&rsquo; music program, ibis Music. For Novotel, they will communicate its brand positioning around time well spent, creating content for strands Take Time and Make Time, and for Mercure, they will amplify its &lsquo;Discover Local&rsquo; philosophy that encourages guests to explore their surroundings and the local culture.
Head of Strategy at The Wild, Tom McGirr, commented: "Accor has a refreshingly progressive view on the role social plays in their media mix, and most importantly, the role it plays in the lives of their consumers. Like us, they see it as a channel that gives them a chance to show off their personality and get people involved in conversations and moments that they actually care about. They think audience-first and take to social media to contribute, not broadcast, and we love that."
Claire Griffin, Brand Director, Accor Northern Europe, said: &ldquo;The Wild are the perfect partner for Accor and our ambitions on social. Although each of the brands that The Wild will be handling are very different &ndash; in both their proposition and audience &ndash;
<h2>OUR AMBITION ACROSS ALL OF THEM IS THE SAME: USE SOCIAL TO ELEVATE CONSUMER EXPERIENCE BEYOND THEIR STAY AT OUR HOTELS.</h2>
Whether they are with us for business, to attend a local event, or are enjoying a long weekend with the family, we want to play a greater role in the time they spend with us.&rdquo;
The competitive pitch run by Ingenuity, which started at the end of last year, follows the recent success The Wild has had in securing the social media business for Stonehouse restaurants, part of the Mitchell &amp; Butlers group. Since launching last year The Wild has also produced campaigns for OnePlus, The National Lottery, Dubai Tourism, Vision Direct, Playtika and KIOTI among others.

The Wild wins social accounts for Accor brands; ibis, ibis Styles, ibis budget, Mercure and Novotel

Major League Baseball (MLB) has collaborated with The Wild, Jungle Creations&rsquo; creative agency, to produce its new 10-week YouTube series &lsquo;Bases Covered&rsquo;, designed to keep British and European fans entertained and excited about baseball.
Filmed and produced entirely during lockdown, &lsquo;Bases Covered&rsquo; sees sports journalist and Boston Red Sox fan, Max Whittle and Hashtag United player and influencer, Jemel One Five challenged to recruit a roster of celebrity influencers to form their own baseball team, without leaving their homes.
<h2>EACH WEEKLY EPISODE WILL FOCUS ON A SPECIFIC ELEMENT OF BASEBALL FROM THEMES LIKE BATTING AND PITCHING TO THOSE THAT SURROUND THE SPORT LIKE BALLPARK FOOD AND FAN CULTURE.</h2>
They'll be calling in favours from the US, with regular appearances from current and former MLB superstars to share their advice, allowing viewers to discover all the aspects of baseball that make the game so compelling.
The series will culminate with the team getting together to meet for the first time and play a game. Commenting on what people can expect from the series, Max Whittle said: &ldquo;Ultimately it is two Brits, both representing the global expansion of baseball that we have seen in recent years, presenting from two very different angles. Myself, the established fan and broadcaster and Jemel, a YouTuber and new fan who will learn about the game along the way. Expect fun, engaging content that will often be straight out of left field!&rdquo;
The&nbsp;<a href="https://www.youtube.com/watch?v=jNddu3Rss0Q" target="_blank" rel="noopener">first episode</a>&nbsp;has now received over 100,000 views and focuses on arguably the most exciting part of the game for newcomers and existing fans - batting. It features six-time All-Star, Chase Utley (Phillies &amp; Dodgers) as he helps Max and Jemel with their swing before they announce their first signing; former World&rsquo;s Strongest Man Eddie Hall, who is picked as the team&rsquo;s &lsquo;Catcher&rsquo; and brings with him the strength to clear the back fence with just a flick of the wrists, and the presence to psych out any opposition player.
<a href="https://www.youtube.com/watch?v=hR-7yifrqDM" target="_blank" rel="noopener">Episode 2</a>&nbsp;focuses on ballpark food with the help of competitive &lsquo;super eater&rsquo;, Leah Shutkever, and the second teammate, DJ BBQ, who was chosen as shortstop (who is not short on personality) and knows his way around a home plate AND a hot plate.
&lsquo;Bases Covered&rsquo; forms part of MLB&rsquo;s wider global initiative #MLBatHome, and aims to ensure that the public can still find ways to engage with the sport and connect with the baseball community whilst teaching the public new skills and increasing their baseball knowledge. Targeted at new fans, existing fans and playing community, the new series acts as the ultimate pre-season companion giving people a reason to smile and making sure they are looking forward to baseball starting up again.
Alex Herron, Head of Content &ndash; MLB Europe, commented:
&ldquo;Crafting a series designed to balance entertainment and learning for an audience that is new to MLB required a creative and resourceful approach. The Wild have developed a &lsquo;baseball team building&rsquo; format that gives both our talent and audience a chance to absorb some of the &lsquo;need to know&rsquo; elements of the game, while offering fun challenges and features that give the show an exciting dynamic. It&rsquo;s a pleasure to work with such a dedicated team.&rdquo;
Dylan Davenport, Managing Director of The Wild, commented:
&ldquo;In the US, baseball is a cultural juggernaut. In Europe, not so much. When MLB came to us to help reach this untapped audience, it was the dream brief. We had a simple plan - get MLB players, celebrities, influencers and other sports people on a new baseball show. We couldn&rsquo;t wish for a better partner with MLB - they are seriously progressive and understand the best way to reach a new audience.&rdquo;

Major League Baseball collaborates with The Wild to produce lockdown YouTube series ‘Bases Covered’

<a href="https://www.peperami.tv/" target="_blank" rel="noopener">Peperami</a>&nbsp;partners with&nbsp;<a href="http://junglecreations.com/" target="_blank" rel="noopener">Jungle Creations</a>&nbsp;to launch its first TikTok campaign Activity aims to target a new online generation following spike of users on the platform in recent months
Peperami has partnered with Jungle Creations, as appointed by&nbsp;<a href="http://the7stars.co.uk/" target="_blank" rel="noopener">the7stars</a>&nbsp;in a collaborative campaign with&nbsp;<a href="https://www.wearespider.com/" target="_blank" rel="noopener">Spider PR</a>,&nbsp;<a href="https://1hqglobal.com/" target="_blank" rel="noopener">1HQ</a>&nbsp;and&nbsp;<a href="https://atomic-london.co.uk/" target="_blank" rel="noopener">Atomic</a>, for an influencer-led TikTok campaign, the first brand campaign launched by the social-first publisher and the snack brand on the platform.
The &lsquo;#MeatTheBeat&rsquo; campaign will launch three TikTok challenges across four UK influencer&rsquo;s channels, leveraging the platform&rsquo;s emphasis on using music to connect audiences. Jungle Creations has commissioned a re-recording of LA Johnson&rsquo;s song &lsquo;Flava&rsquo; that includes Peperami branding in the chorus to create an original 15 second TikTok sound for the challenges.
Launching the first phase, dancer and Britain&rsquo;s Got Talent winner&nbsp;<a href="https://www.tiktok.com/@ashleybanjo?lang=en" target="_blank" rel="noopener">Ashley Banjo</a>&nbsp;has challenged fans to recreate&nbsp;<a href="https://www.tiktok.com/@ashleybanjo/video/6849742041983749381" target="_blank" rel="noopener">his original dance routine</a>. Phase two will see freestyle football World Champion&nbsp;<a href="https://www.tiktok.com/@livcookefs?lang=en" target="_blank" rel="noopener">Liv Cooke</a>&nbsp;challenge fans to recreate her football moves and EastEnders icon and I&rsquo;m a Celebrity champion&nbsp;<a href="https://www.tiktok.com/@jacjossa?lang=en" target="_blank" rel="noopener">Jacqueline Jossa</a>&nbsp;will follow with a family-friendly challenge in the third phase. Each phase will see all three influencers attempt each other&rsquo;s challenges, and Dancer and Britain&rsquo;s Got Talent winner&nbsp;<a href="https://www.tiktok.com/@perri.kiely?lang=en" target="_blank" rel="noopener">Perri Kiely</a>&nbsp;will join in on the fun as well by recreating all three.
The TikTok campaign will be amplified via the influencer&rsquo;s Instagram channels and through Jungle Creations&rsquo; flagship news and entertainment brand VT, which will publish Facebook and Instagram Stories and compilations of the challenges following each phase.
Pavan Chandra, Head of Marketing at Peperami, commented: &ldquo;The nation has been through a challenging time these past few months. With lockdown easing, we thought it was the right time to have some fun with our next campaign and wanted our audience to be at the heart of it.
<h2>PEPERAMI IS A BRAND THAT LIKES TO HAVE FUN AND TIKTOK HAS PROVED ITSELF TO BE THE PLACE TO HAVE THAT.</h2>
This campaign will allow Peperami to play a role in people&rsquo;s lives by offering them an exciting experience that will raise smiles.&rdquo;
Catherine Handley, Agency Business Director at Jungle Creations, commented: &ldquo;Since launching Jungle Creations&rsquo; own media brands on TikTok last year we&rsquo;ve recognised the fantastic opportunities the platform offers to connect brands with audiences, so we&rsquo;re thrilled to partner with Peperami to launch our first TikTok brand campaign. Peperami told us that music is a key passion point for their audience, and with music playing such a central role on TikTok we leapt at the opportunity to create a fun, feel good campaign.&rdquo;
Taylor Barr, Partnerships Lead at the7stars, commented: &ldquo;With Peperami&rsquo;s ambition to inject a bit of fun back into the nation in their next campaign, we knew we had to seek out a partner who could help us achieve this. Known for creating viral, vibrant social first content, Jungle is the perfect partner, and utilising a new platform like TikTok has enabled us to create an exciting, playful campaign that will bring smiles all round. We are so thrilled to be working with Peperami and Jungle on this campaign and can&rsquo;t wait for everyone to see it!&rdquo;

Peperami partners with Jungle Creations to launch its first TikTok campaign

<a href="https://rabot1745beauty.com/" target="_blank" rel="noopener">Rabot 1745</a> recruits The Wild for its launch on Google&rsquo;s Shoploop The Wild enlisted to create content for the beauty brand&rsquo;s launch on the new video shopping platform.
Rabot 1745 has partnered with The Wild to create several influencer-led videos for the beauty brand&rsquo;s launch on Google&rsquo;s new video shopping app,&nbsp;<a href="https://shoploop.app/" target="_blank" rel="noopener">Shoploop</a>.
Designed for discovering, evaluating and buying products all in one place, Shoploop allows brands and influencers to share product experiences and recommendations to help customers on their shopping journey. Created by&nbsp;<a href="https://area120.google.com/" target="_blank" rel="noopener">Area 120</a>, Google&rsquo;s in-house lab for experimental projects, the app is accessible by visiting shoploop.app on a mobile device.
The Wild enlisted fashion and beauty influencers&nbsp;<a href="https://www.instagram.com/itsravennavera/?hl=en" target="_blank" rel="noopener">Raven Navera</a>,&nbsp;<a href="https://www.instagram.com/laaurenlouisee/?hl=en" target="_blank" rel="noopener">Lauren Louise</a>&nbsp;and&nbsp;<a href="https://www.instagram.com/chloejade_story/?hl=en" target="_blank" rel="noopener">Chloe Robertson</a>&nbsp;to create bespoke videos for the app, each providing information and reviews for Rabot 1745 products, as well as personal recommendations on how best to use them. All videos are 90 seconds or under and feature a button with a direct link to Rabot 1745 product pages for consumers to easily click through and purchase.
Jade Beard, Head of Social Media Management at The Wild, commented:
&ldquo;We&rsquo;re thrilled to have partnered with Rabot 1745 for their launch on Shoploop.
<h2>AT THE WILD, WE KNOW THE INCREDIBLE IMPACT THAT SOCIAL VIDEO CAN HAVE IN THE PRODUCT DISCOVERY AND PURCHASING PROCESS</h2>
and Shoploop provides an exciting new opportunity to connect with potential customers through interactive formats.&rdquo;
Sara Logie, Executive Director at Rabot 1745, commented:
&ldquo;Rabot 1745 is a brand that once discovered is fallen head over heels in love with and Shoploop really brings the discovery process to life. Inspired by the Caribbean paradise of St Lucia, our collection of cacao-infused balms, oils, scrubs, butters and mists transports you there, whilst transforming your body and mind on the way. We are looking forward to meeting new friends and users on the platform.&rdquo;

Rabot 1745 recruits The Wild for its launch on Google’s Shoploop

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The Wild - Creative agency born from Jungle Creations

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London social-first creative agency. Advertising, social, influencer, design and marketing content to helps brands turn heads and make it matter.